Why SRK, Johar didn't go all the way

New Delhi: It is no secret that producer-director Karan Johar loves his overseas audience. To prove that even better he is taking his love to a new level.

From making epic-length films to 60-second commercials, Johar is making his ad-film debut with a commercial for mobile service provider Airtel to be aired exclusively in the US, aimed at the NRI market.

The ad-film is a whole new experience for Johar who's learning how to squeeze all juice into just one minute.

And no prizes for guessing who the commercial stars.

Actor Shah Rukh - Airtel's brand ambassador - convinced his best friend to put on the director's cap for the commercial with him to star in.

And the actor-filmmaker duo returned to their first film together for their first commercial.

"Coming back to a theme after nine years is a moment to reflect on whether we have matured or are still the same blokes," says Shah Rukh.

And for Johar whose films almost never stop short of running for three hours, the ad film had an important lesson for him

"You have to say everything in 60 seconds, and I tend to take a very long time to say everything," says Johar.

After Kabhi Alvida Naa Kehna - that registered as the biggest overseas moneyspinner of 2006 - NRIs will surely be looking forward to the SRK-Karan Johar venture this time without queuing up at the ticket windows.

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