Episode 255 Discussion: 25th April 2013

1. Do not litter the thread with chit-chat conversations. A little is permitted to have the friendly atmosphere, but when you feel like chatting more, it is desired you take your conversation with your buddies to alternate venues like chat clubs, pm mode etc.
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Originally posted by: river123

TFS Charu! And now I'm going to give my looong GRP/TRP thoughts...

Looks like this week, things may actually be stabilizing somewhat (post IPL start on April 3rd). Several channel including Colors, Zee and Sony, did better this week compared to last week. And although SP and Max dropped, they still held their dominant number 1 and 2 positions. Colors had a 7% improvement compare to last week, and is now at 167 GRP.

Coming down to our very own ishq and junoon - MB now shares the number 4 position with Saath Nibhana 🥳. MB TRPs at 2.7 are the same as last week. Oh joy, no more drops! That could be because things have just stabilized in the overall TV viewing marketplace; and/or that the episodes last week didn't further damage the TRPs among the core audience. I took a quick look at Shri's episode breakup by minutes to get RK's screen time for some of the episodes from last week, and I did feel like there is probably the RK effect on TRPs. Love him or hate him, the man has his faithful following (Madhu has been a consistent presence throughout the last month, so am not really focusing on her incremental impact right now. Needless to say, am sure she has a humungous following)

PS: does not take into consideration impact of adding new markets at various points. Size, viewing patterns, demographics, level of digitization etc. of those markets would impact TRPs. Also, hard to judge IPL's exact impact.

Looking at the above weekly trend chart though, it does feel like it might be a slog for the show to get back to those 3.5 - 3.8 TRP levels that we saw a while ago. The IPL and adding of new markets at the end of March did have an impact on MB TRPs, but I'm not sure that it was to the extent of being the cause for a drop from around 3.7 to 2.7 (ok, this is the point where we can blame it on the current track!) A few related thoughts:

• When I looked at the top shows last year and how they did pre, during and post IPL, it seemed like there is definitely a drop, but not an insane one, and shows do get back (even during the IPL) to pre IPL levels.
• Adding of new markets - these would impact TRPs depending on how large they are, how different they are from a demographic and viewing pattern perspective from the current TRP base. Note: am not sure whether they actually did include all those new markets in these TRP numbers though - so that's an unknown for me as of now.
• Just a general point - my understanding is that TRP audiences do include everyone - not just the "middle-aged" (whatever that means in India) group. It's just that the 35+ age group does form a large part of the TV viewing universe (35-40%) and they probably watch more TV (my assumption) and therefore have a big impact on TRPs.

To the point I made earlier about things stabilizing, looking at all the other top 10 shows in the chart below which shows TRP increase/drop from last week, most of them did the same or better than last week. The blue bars are the ones that did better, the red are the ones that did worse, and the no bars (ex. MB) are the ones that were the same.

Data source: https://scrutinybykhimaanshu.blogspot.in/2013/04/trp-grp-ratings-from-14th-april-2013-to.html

PS: all my usual caveats apply - this is a rough analysis etc etc. Feel free to point out the holes (I freely admit there's probably some!)