HT carried the following news in today's pull out..'Shifting soaps'
KBC is going to take the primetime slot 9-10 pm in Jan and 'has put a question mark on the future of the two shows currently on air..'
Both Viraasat and KAA may go off air for sometime since KBC will be on for three months. The report says that the soap will either take a break and come back, which is one option according to a senior executive director of Star plus or it could be shifted to one of the other Star Channels or get reslotted on Star Plus. She said, "We are yet to take a call on the status of these soaps. The channel would like to hold on to them.'
However, 'the ground realities tell a different story." Viraasat.... has failed to capture audience imagination .....and KAA has had problems from the word go.'
For the full article go to piyush.roy@hindustantimes.com