Trade Analysts talk anout the Newcomers!!!

Here's taking stock of last year's debutants and check out who's racing ahead.

Last year clearly belonged to the newcomers. As many as 20 newbies made their big screen debut, of which more than half became instant hits too. But was their first hit merely a flash-in-the-pan or are they set to cement their names in the top rungs? Here we take stock of what the newcomers have up their sleeve this year and get brand and trade experts to line up the top four in both the girls and the guys!

Young, but not reckless!
Trade analyst Vajir Singh opines that this generation is extremely practical and more level-headed than the previous ones. "The kind of choices they are making show that they are not seeking shortcuts. If you see their films in hand this year, it's a far cry from the stuff they made their debuts with, so they are avoiding the stereotyping.

I think they are being smart in their choices and practical in their approach." Bolly history has witnessed in the past how some of the newbies made a super successful debut only to follow it up with duds. Vajir adds, "Some who have a solid backing survive that but these new kids don't seem to take any chances."

Trade analyst Komal Nahta agrees. "What's important besides the kind of roles they are going for is their disciplined ways. They are a focussed lot, very clear in their goals and the paths they want to charter. They are all a very hardworking, promising bunch that I could safely bet on."

Brand talk
They are proving to be quite a hit on the endorsement markets too and are being lapped up as faces for big players. Komal says, "This too helps raise their market viability and boosts their equity, besides being proof of their star power, even if only in nascent stages."

Their pick
Among boys it would have to be Varun Dhawan, Siddharth Malhotra, Ayushmann Khurana and Arjun Kapoor. They say, it's a close tie between them and only time will say who takes the lead. Since most of their films are just about to go on floors except Ayushmann's who had a recent release, it's too early to judge who'll emerge tops among them. When it comes to brands, Varun and Sid take the lead. Going by their performances and popularity, it would be safe to name these four.

Among girls, Alia is way ahead than most in both films and brands. The other three who make the cut are Ileana D'Cruz, Sunny Leone and Huma Qureshi.

Esha Gupta and Yaami Gautam are also names we can look out for provided they follow up with really strong films. Though in this list, Huma seems more cut out for middle of the road cinema, while Esha is more commercial in comparison.

I must say I totally agree with them...they all have potential...
Saqib Saleem and Vidyut Jamwal are good too! Only Time can tell which of them will prove their worth and survive here for long!!