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TV promotions get wacky
Amrita Mulchandani, TNN | Apr 6, 2013, 12.00 AM ISTinShare
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READ MORE Taarak Mehta|Promotional Strategies|Pavitra Rishta|Ajay Bhalwankar|
Taarak Mehta... celebrated its 1000th episode by distributing jute bags filled with diyas and sweets and 1000 guests wore the chashma ooltah
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Innovative Promotional Strategies are not just Bollywood's exclusive domain with TV serials adapting their tricks to suit their purposes.
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"Unique promotional activities create a buzz and such promotional efforts help in grabbing eyeballs (in the light of so many serials across TV channels vying for attention). To set our show apart, we decided to do a compilation of comments so that the entire unit is motivated and knows what went wrong with the content, which can help us grow better," says producer Yash Patnaik of Ek Veer Ki Ardaas — Veera. The show celebrated its 100th episode by takingfeedback from 100 viewers in addition to taking the lead characters to a langar sewa at the Golden Temple in Amritsar.
Industry watchers feel creative promotional drives are important in today's time because fiction shows now need to have a realistic touch. "The more real a show is, the easier it is to connect with the audience. TV shows are make-believe, but are inspired from real life. Today, fiction shows are probably more rooted in reality than reality shows and that's why viewers want to see real locations in their favourite TV shows," says Prashant Bhatt, channel fiction head.
In times when TRPs can decide the popularity of soaps on a weekly basis, GECs feel shows need aggressive and more direct promotional activities even though they involve huge sums of money. Ajay Bhalwankar, content head of a GEC says, "Pavitra Rishta's strength lies in understanding Mumbai's common man and mirroring his reality. Creating an opportunity to shoot in a chawl in Mumbai is our way of thanking out audiences who have loved and supported the show."
The showmakers don't mind spending the moolah for all these promotional activities. Prashant says, "How you package your show makes all the difference these days and for that one need to spend money. If a small gift is wrapped in a fancy way, then it definitely attracts more attention. They say a book shouldn't be judged by its cover, but if the cover isn't appealing then no one will pick it up from the shelf. So, one has to go out of its way and make a mark."
Pavitra Rishta shot its 1000th episode in a real chawl in Kandivali recreating the atmosphere of the show.
Sanskaar — Dharohar Apnon Ki team distributed laddoos during their Ahmedabad visit.
Bal Hanuman chanted The Hanuman Chalisa, distributed laddoos and gave pravachan.
Taarak Mehta... celebrated its 1000th episode by distributing jute bags filled with diyas and sweets and 1000 guests wore the chashma ooltah.
Devon Ke Dev... started a social awareness campaign to keep the Ganga clean.
?
"Unique promotional activities create a buzz and such promotional efforts help in grabbing eyeballs (in the light of so many serials across TV channels vying for attention). To set our show apart, we decided to do a compilation of comments so that the entire unit is motivated and knows what went wrong with the content, which can help us grow better," says producer Yash Patnaik of Ek Veer Ki Ardaas — Veera. The show celebrated its 100th episode by takingfeedback from 100 viewers in addition to taking the lead characters to a langar sewa at the Golden Temple in Amritsar.
Industry watchers feel creative promotional drives are important in today's time because fiction shows now need to have a realistic touch. "The more real a show is, the easier it is to connect with the audience. TV shows are make-believe, but are inspired from real life. Today, fiction shows are probably more rooted in reality than reality shows and that's why viewers want to see real locations in their favourite TV shows," says Prashant Bhatt, channel fiction head.
In times when TRPs can decide the popularity of soaps on a weekly basis, GECs feel shows need aggressive and more direct promotional activities even though they involve huge sums of money. Ajay Bhalwankar, content head of a GEC says, "Pavitra Rishta's strength lies in understanding Mumbai's common man and mirroring his reality. Creating an opportunity to shoot in a chawl in Mumbai is our way of thanking out audiences who have loved and supported the show."
The showmakers don't mind spending the moolah for all these promotional activities. Prashant says, "How you package your show makes all the difference these days and for that one need to spend money. If a small gift is wrapped in a fancy way, then it definitely attracts more attention. They say a book shouldn't be judged by its cover, but if the cover isn't appealing then no one will pick it up from the shelf. So, one has to go out of its way and make a mark."
Pavitra Rishta shot its 1000th episode in a real chawl in Kandivali recreating the atmosphere of the show.
Sanskaar — Dharohar Apnon Ki team distributed laddoos during their Ahmedabad visit.
Bal Hanuman chanted The Hanuman Chalisa, distributed laddoos and gave pravachan.
Taarak Mehta... celebrated its 1000th episode by distributing jute bags filled with diyas and sweets and 1000 guests wore the chashma ooltah.
Devon Ke Dev... started a social awareness campaign to keep the Ganga clean.
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