The rise of ekta kapoor

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pathaka

@pathaka

Rocker

+ 6

Posted: 12 years ago

so...

wht r ur guys's thoughts on ekta kapoor..?.

started off with C grade films like kuch toh hai, krishna kottage and some other crap i cant remember...but look at her now...she is currently re-writing the rules of the game in bollywood...collaborating with anurag kashyap, kjo, utv...etc etc...giving some edgy movies...giving us wht is possibly the most successful female oriented masala film of our times...and now, BalajiMotionPictures is pretty much one of the top production houses...right up there with A graders like Dharma and YRF...

but the catch is, she has a strong hate base because shes erm...arrogant...or because she chucked out actors with popular fanbases from her tv shows...many also accuse her of being manipulative, tantrum thrower etc etc...her shows are accused of being regressive and she also gets death threats from fangirls...😆

so wht r ur thoughts on her success story so far...? do u think shes a gr8 example of "woman power" and changing times within the industry...? are u interested in the films shes gonna produce in the future...? do u consider her rise a step in the right direction?

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Koiza

@-koiza-

Sparkler

Posted: 12 years ago

kuch tou hai was C grade? OMG

well nonetheless she even promoted it pretty well. I remember what a rage "ding dong bole" was!

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pathaka

@pathaka

Rocker

+ 6

Posted: 12 years ago

Originally posted by: koiza.k
kuch tou hai was C grade? OMG
well nonetheless she even promoted it pretty well. I remember what a rage "ding dong bole" was!

dude it had tusshar,esha deol and tht girl anita from tv shows...

the biggest star there was rishi kapoor and it was a ripoff of I know wht u did last summer...😆

yeh ekta does promote her movies well...i used to watch kyunki saas and everytime a new ekta movie came out, one of the characters used to talk abt it...it was always either this silly girl called Indu or bobby darling...😆

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BIackSwan

@BIackSwan

Trailblazer

+ 3

Posted: 12 years ago

I like The Dirty Picture and Once upon time in Mumbai from her movies. I'm no Ekta fan when it comes to TV but she does have good movies to offer. It's her brother that irks me out

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Koiza

@-koiza-

Sparkler

Posted: 12 years ago

agreed patakha!

i think ekta's strength is that she knows the "appropriate" amount of marketing for each product pretty well. She does not go over board yet she makes sure it hits the bulls eye!

and well after TDP she is clearly ruling! She experiments and gains so much success. The biggest of the A-listers are now wishing to work with her!

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pathaka

@pathaka

Rocker

+ 6

Posted: 12 years ago

oh she also produced Shor in the city which got fantastic reviews...apparently tushki was terrific in tht one...

i can tolerate tusshar as long as he knows hes not hero material (u know when he tries to do the whole hero thing with the smoulder stare? it makes me wanna strangle myself in embarassement)

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LEO88

@LEO88

Dazzler

Posted: 12 years ago

thank god ekta is the one who liked the script which will steer emraan n kareena so am looking foward to it ,,,

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pathaka

@pathaka

Rocker

+ 6

Posted: 12 years ago

Originally posted by: koiza.k
agreed patakha!
i think ekta's strength is that she knows the "appropriate" amount of marketing for each product pretty well. She does not go over board yet she makes sure it hits the bulls eye!
and well after TDP she is clearly ruling! She experiments and gains so much success. The biggest of the A-listers are now wishing to work with her!

true...her promotions are always excitingly planned out...now shes making like a tele-serial on Ek thi daayan which stars all the leading ladies of her soaps...smriti, sakshi, shweta etc etc...

she might even surpass aamir with those ideas...must say...she makes a fantastic business woman...

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noorsand

@noorsand

Voyager

+ 3

Posted: 12 years ago

She does come across as rude and arrogant but she ruled TV industry in late 90s to early 2000s. I remember right from 8pm and almost till 12am-all the shows on star plus were from her production house. Sometimes on rival channels too--hence her shows were competing against each other.

Her serial business started going downhill and she wasn't thought as a bankable production house but she changed that starting with SOAL and there was no turning back after TDP.

Bottom line is that she knows the rules of entertainment industry and call her ruthless or anything she has managed to carve her name in both industries.👏

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_notinuse_

@_notinuse_

Inactive

Posted: 12 years ago

#10

I think in a male-dominated place such as bollywood, it says a lot for her to be the sucess she is today. I also find it unfair to hold Ekta on a pedastal just because she is a female and expect progressive ground-breaking material. A producer's main goal is making money and it doesn't matter if the producer is male or female. Sure, as a viewer I'd appreciate artistic integrity but since we don't go around expecting the producers of movies such as ETT, Ready, bodyguard to make sensible movies, we should at least learn to appreciate Ekta's grasp of her audience.

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The rise of ekta kapoor - thoughts?

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