Coke to ride on Hrithik's 'Dhoom II' look

Coke to ride on Hrithik's "Dhoom II" avtaar
New Delhi, Nov. 8 (PTI): Extending its successful brand promotion exercise achieved through 'Rang De Basanti', Coca Cola is planning a repeat of the same with Hrithik Roshan starrer 'Dhoom II', scheduled to be released later this month.

Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom II' avtaar and the company plans a 360 degree promotion exercise.

The ad shot in Mumbai has been directed by none other than the director of 'Dhoom II' Sanjay Gadhvi utilising elements involved in the same movie -- a rarity in Bollywood

Apart from depicting Hrithik in his Dhoom II looks, the advertisement will also have exclusive visuals from the movie, the sources said.

The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbusters 'Rang De Basanti'. It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer 'Taal'.

wow that luks cool...hope they release the ad soon

~Rashi~

wished ash was also with him in the ad.

anyways, i hate fanta ads, they r so C graded

wow...after the milano Hide and Seek advt ..this one...

Now the Hrithik wave begins again :-)

hey i have a doubt, hrithik n coke in between had a problem and breaked out tthe contract, so did hrithik again signed with coke

Originally posted by: ticks

wow...after the milano Hide and Seek advt ..this one...

Now the Hrithik wave begins again :-)

lol yup very well said....definitly after next week theres only going to be talks about hrithik and D2

~Rashi~

thnks ..waiting to see the ads n Dhoom2 😆

Have they shown this advt on TV?