The awards commemorating extraordinary achievements in both cinema and television took place at the Yash Raj Studios on 16 February 2013. Shashi-Sumeet Mittal Pvt. Ltd's Diya Aur Baati Hum and Nautanki Telefilms and BAG Films' joint venture Madhubala Ek Ishq Ek Junoon shared the honors and bagged the award for the Best Fiction Show on TV.
Star Plus' Diya Aur Baati was always the top ranked show but what surprised all was the recent boost in Madhubala. The love story of superstar RK (Vivian Dsena) and Madhu (Drashti Dhami) though had started off really well but it had seen some ups and downs in between. However, it is back with a bang and impresses both the masses and the critics.
Producer of Madhubala Ek Ishq Ek Junoon, Saurabh Tewari of Nautanki Telefilms said, "It is a very good feeling to get this award, especially when Madhubala was written off by industry people when it had a decline in numbers. No show is going to yield results within the first 4-5 weeks. And with many new channels coming up, viewers do sample the new program and go back to what they want to see. They need strong reasons to come back to a particular show, and that is what we did exactly in Madhubala. All credit to the Colors programming team, Raj Nayak, CEO of Colors who had the conviction in the show. He gave me the time that I wanted to get the viewers back. We saw a different kind of love story between RK and Madhu in the last month or so, and now we enter a new phase in the story line where the love story takes to a new level."
Heartiest congratulations to the two!