A Look At the Performance of Foreign Dramas in Pak

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Altaf Hussain

@Taify

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Posted: 13 years ago

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25 Jan 2013

A Look At the Performance of Foreign Dramas in Pakistan

Too many people ask us to answer this query, so here we are with a detailed reply. Firstly, it is too early to call any foreign show a hit or a flop. This is because most foreign dramas run for a very long time and are gripping only in the beginning and lose the basic plot unlike Pakistani dramas. They are soaps!

A friend of mine suggested that it will take three months to get the real picture, and I tend to agree. Firstly, Urdu1's Indian content is doing excellent mainly because it is not showing dramas like Ek Hazaron… from the beginning. It airs the episodes just as they air on Star Plu. This simple move has resulted in viewers that were earler watching the dramas on Star Plus to switch to Urdu1. Nonetheless, when the tracks go boring viewers may stop watching.

As for Turkish dramas, Urdu1's Fatmagul, which was earlier averaging 4, has fallen just a wee bit with changes. Again, this is a case of how the angle is. Since this is a soap, people only watch when something interesting is happening. Its Spanish show doesn't do much though.

Surprisingly, Nach Baliye on Urdu1 is below expectations. The channel, I heard, was expecting earth-shattering numbers to beat ARY's Nachley, but it has failed to do so.. yet!

The trick has paid off for Express because its Manahil aur Khalil and Hitler Didi are getting around 2.. Anamika on the other hand is a sad story. KBC draws on a regular basis and has the channel happy.

GEO must be regretting some of its decisions. The channel after not being able to garner the right response moved Noor to a late night slot where it is doing decent when one keeps the timing in mind (this is when people rarely catch dramas).Baday Acchay.. will take time. Its Qabool Hai started so slow but is now garnering attention. However, GEO's Pakistani dramas are still wonderful with Cinderella, Saat Pardon Main and YZH doing decent ratings. The new outing Miraat ul Uroos also got 2+ for the first 2 episodes, which is a good beginning. Many are hopeful that GEO will rethink its strategy and bid adieu to foreign content.

YET, many people fail to understand the reason why channels are buying foreign content. It is NOT only because they give ratings… it is because they give profit. Say Mirat ul Uroos is doing 2+ costing channel 5lac an episode… GEO may be able to get a foreign drama that geta rating of 1 for only 1 lac… why wouldn't it do it? Ultimately, it is about profit, which the channels are making.

And WILL there be legal action? I HOPE SO! but doesn't seem to be happening anytime soon. Urdu1 is a foreign content and is working as per the regulations. Yet, Express and GEO might have broken a few rules.

The scenario will be clearer in the next quarter. Let's keep our fingers crossed.

by admin in Uncategorized Tags: geo noor drama, turkish drama, turkish drama aasi, turkish drama fatma gul, turkish drama in pakistan, turkish drama noor

Prev RATINGS: Jan 1st to Jan 21st Next

21 Comments

hina
Jan 25, 2013 @ 16:42:02

so Fatmagul is a hit?

Reply
- admin
  Jan 25, 2013 @ 16:55:17
  
  Not too sure but the numbers are decent.
  
  Reply
curious
Jan 25, 2013 @ 17:16:33

wht abt asi?

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- momi
  Jan 25, 2013 @ 19:52:33
  
  its not just that i am a Pakistani, but honestly speaking i find our content much better and interesting than foreign. i mean i am surprized that urdu 1's indian shows are working because all of them are running with boring story lines these days
  
  Reply
faizan
Jan 25, 2013 @ 20:59:18

wht are the ratings of ghaoo on geo?

Reply
abcd
Jan 26, 2013 @ 05:52:37

Careless!

Reply
ali k
Jan 26, 2013 @ 09:21:06

Thanks for providing some answers. The actors who are so concerned should take legal action. the courts are hyperactive and they can be succesful in blocking foreign content.

Reply
- abcd
  Jan 26, 2013 @ 11:23:06
  
  court are busy with other things.. they don't support this
  
  Reply
  - ali k
    Jan 28, 2013 @ 19:29:29
    
    the courts will have no objection in hearing the case if someone actually files it instead of making tall claims.
    
    Reply
Qausain
Jan 26, 2013 @ 13:06:18

in all the ghair mulki content I like Fatma Gul, and I think it is because of its interesting story and attractive cast

and regarding the so called war between ghiar mulki and qoumi content, I think our industry need to realize the demand and supply gap of the talent in our country, whether actors, writers or directors. Nowadays we have same boring ginay chuney actors in same sort of predictable stories on every other channel

Reply
- ali
  Jan 26, 2013 @ 13:57:26
  
  You are right.
  
  Reply
  - mehreen
    Jan 28, 2013 @ 09:53:43
    
    so same is the case with indian dramas same story same actors but they dont start to show pakistani dramas or any foriegn dramas.nobody in the world does it xept for us.
    
    Reply
    - sana
      Jan 28, 2013 @ 17:05:07
      
      indian actors r good looking like armaan (KSG)
      
      Reply
- abcd
  Jan 27, 2013 @ 11:23:52
  
  This isn't the case anymore… the old actors are hardly seen now.. where do u see Humayun, Aijaz Aslam or Faysal Qureshi now? There are the likes of Fawad Khan and Adil Hussain in dramas.
  
  And there are hundreds of new actresses like Mawra, Alishba, Syra etc.
  
  Reply
  - Qausain
    Jan 29, 2013 @ 06:01:49
    
    yep, there are are hundreds of new actors coming and the quantity is increasing … but unfortunately quality remains low
    
    Reply
    - abcd
      Jan 29, 2013 @ 06:24:26
      
      The problem is that we only complain. Not everyone can be a Faysal Qureshi or Savera Nadeem. Give them time to grow.
      
      Some new comers are doing really well such as Syra
      
      Reply
michelle
Jan 27, 2013 @ 11:18:49

I love fatma gul its amzing and acting is very interesting its gud to see dat hw much dey are ri

Reply
michelle
Jan 27, 2013 @ 11:19:05

I love fatma gul its amzing and acting is very gud

Reply
ali k
Jan 28, 2013 @ 19:30:25

what are the ratings of big boss 6?

Reply
ali k
Jan 29, 2013 @ 19:26:29

plz also tell the ratings of asi

Reply
sana
Jan 30, 2013 @ 04:16:05

aasi baasi

Reply