What was Akshay Kumar secretive about?

What was Akshay Kumar secretive about?
Published: Wednesday, Dec 19,
2012, 8:48 IST
By Aakanksha Naval-Shetye |
Place: Mumbai | Agency: DNA
Akshay Kumar goes off-the-
beaten track for his upcoming thriller
While action hero Akshay Kumar is known to go all out
when it comes to film
promotions, he seems to have completely gone off-the-beaten
track as far as one of his upcoming films is concerned. Neither has the actor been
talking about his Neeraj Pandey film Special Chabbis on public platforms, nor has he revealed
anything about the film's shoot. This led to a segment in the
industry wondering if all was well between the filmmakers and
the star. But it has been revealed that not only are the two well in tune with each other, but they have also come up with a unique marketing strategy to combat the blitzkreig associated with
promotions that has now become a norm in Bollywood. Just like the recent thriller
Talaash that was kept under wraps through the year until release, Special Chabbis too has been kept extremely well-
guarded, until now.
According to sources, very few people were aware that a lot of
news reports that have been appearing of late talking of CBI
raids is not actually news, but a teaser campaign for this film that has been designed by Akshay.
"Akshay has consciously stayed
away from talking about this film.
He has kept it under wraps. Though there were teaser campaigns about raids in various
cities of India by a group of CBI
officers, many people actually
associated these teasers with the
ongoing talks of anti-corruption
or some other expose. There was
no telling that they are actually a
part ofthis film, moreso since
Akshay has not been featured in
them yet," informs the source
from the production team.
But the first association of the
film with the teaser will only be
made when the first theatrical
trailer releases. "The first
theatrical trailer of the film has
been attached with Salman
Khan's big ticket release this
Friday, Dabangg 2 and it's bound
to take everyone with surprise,"
adds the source. The film is an
edgy heist drama which required
the director and the actors to lie
low about it. So, from the
shooting till the first look release,
everyone has been tight-lipped
about this film which is being
directed by Neeraj Pandey of A
Wednesday fame and sees him
team up with Anupam Kher and
Jimmy Shergill again.

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