In addition to acting, Padukone is also the ambassador of prominent brands such as Tissot, Sony Cybershot, Yamaha,[6] Nescafe and Kingfisher Airlines.[7]
Early modeling career, until 2006
While in college, Padukone pursued a career in modeling.[15] She was spotted in a ramp competition in NLS, Bangalore.[citation needed] Over the years, she has modeled for such Indian brands as Liril, Dabur Lal powder, Close-Up toothpaste and Limca, and has been "brand ambassador" for the Jewels of India retail jewelry show.[16] The cosmetics company Maybelline made her its international spokesperson.[17]
At the fifth annual Kingfisher Fashion Awards she was awarded the title "Model of the Year".[18] Shortly afterward, she was chosen as one of the models for the Kingfisher Swimsuit Calendar for 2006 and won two trophies at the Idea Zee Fashion Awards: "Female Model of the Year (Commercial Assignments)" and "Fresh Face of the Year".[19][20] Padukone was also chosen as the brand ambassador of Levi Strauss.[21] In addition, she appeared in the music video for Himesh Reshammiya's song "Naam Hai Tera".

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