publicity stunt???!?

Is this introduction of new characters just a publicity stund and yo keeep ppl getting more post and curious.. And all the forums will keep flooding with most which will make their show popular and raise its trp..
T at madhura can be even his sister yaar.. And aarav behaving like his MAMA!! lol!!
I mean I still remember.. In the show bade achhe lagte hai.. There was a gurl naned apeksha shown during ram and priya wedding n ppl thought it was ram's past.. But she turned out to be his sister..
So I hope its something like that..