No TRP ratings
till Dec 19th
2012
From channel to makers,
actors to viewers, on every
Wednesday everyone
desperately wait for TRP
ratings. TAM (Television
Audience Measurement),
claims that they measure the
pulse of Indian audiences
and provides the TRPs.
Yesterday we were shocked
when we received message
from TAM stating that they
will not provide TRPs for
next 2 months. The message
reads, "As Jointly agreed by
the 3 Industry bodies, IBF
(Indian Broadcasting
Foundation), ISA (Industry
Standard Architecture), AAAI
(Advertising Agencies
Association of India), due to
impending Digitization, TAM
viewership data release for
all markets for the week
starting OCT 7th 2012 (Week
41) till Dec 8th 2012 (week
49) has been deferred for
release on Dec 19th 2012
along with data for Dec 9th to
Dec 15th 2012 (Week 50).
Thank You. - Hence no
ratings for 2 months..."
That means you will get TRPs
after mid December.