To Uday Shankar, goes the credit of turning around Star Plus, the Hindi general entertainment channel of Star India, the broadcast company owned by Rupert Murdoch. Shankar gained his reputation as an astute television head with the launch of Aaj Tak in 2000, as he steered the Hindi news channel to the top spot in the ratings charts, and it was his success there that took him to Star News in 2004. He took over as CEO of Star India in 2007 at a time when the two big stalwarts of Star India 'Peter Mukherjea and Sameer Nair had quit the broadcast company. With the entry of Viacom 18's Colors in 2008, the former badshah of general entertainment saw difficult times as the upstart wrested away the top slot. Among his first moves was the decision to scrap long-running shows from the Balaji Telefilms stable, which had helped Star Plus hold on to the top slot for nine years, but were now a spent force. Shankar also emphasised the need for differentiated content, out of the box thinking and taking risks, and his stand was vindicated when Star Plus won back the top slot in 2009. Earlier this year, Shankar also oversaw Star India and long-time rival Zee Entertainment Enterprises Ltd's distribution arms form a joint venture to take on cable operators and raise their share of subscription revenue.
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Channel unveils new logo at starry event and announces its fresh approach to programming
The brightest of the stars converged on one platform last night on Star Parivaar Awards;all dressed in their finery and yet the Star that shone amongst all of them was Star Plus that unveiled its new logo,the Ruby Star,along with programming that reflects Rishta Wahi,Soch Nayi a fresh perspective on life and relationships.The nayi soch captures the evolving nature of relationships and is manifested in the shows currently on air.All content will continue to reinforce the nayi soch.
As Uday Shankar,CEO,Star India Pvt.Ltd.says,Nayi soch is basically fresh perspectives,which will now reflect in everything the channel will do,from the point of creating content to creating brand solutions for advertisers,to adding value to our distributors,stakeholders,employees.It gives me great pleasure to announce the brand refresh.
This is the first time in the history of television brands in India that a refresh has happened in such depth of detail,permeating to the core of its business. Meanwhile,the channel continues to celebrate the family,with the woman at its core the woman who keeps the family together and unceasingly supports its aspirations to move up the social ladder.In this family,there is a quest for fulfillment,and strong dreams of a better future.
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Uday Shankar
Born: 16 September 1962
Education: MPhil in economic history from Jawaharlal Nehru University, Delhi; post graduate diploma in journalism from Times School of Journalism
Current Designation: Chief executive officer, Star India
Work Profile: Shankar began his career with 'The Times of India' and then helped to start 'Down to Earth' magazine. He joined Star News in 2004 after stints with TV Today and Sahara TV. Shankar was promoted as CEO of Star India in October 2007
Reading: Neither Here Nor There: Travels in Europe' by Bill Bryson
Favourite TV Programme: All the Star shows
Favourite Holiday Destination: The Himalayas
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Background
Mr. Uday Shankar serves as the Chief Executive Officer of Star India Private Limited. Mr. Shankar served as a News Director of Aaj Tak at TV Today Network Ltd. He joined Star TV India as its Chief Executive Officer in 2006 (it is 2007 and not 2006 as mentioned) and oversaw Star TV's business ventures in India. He served as Head of the news channel "Aaj Tak" for a period of 4 years. He served as the Chief Executive Officer of the Star News channel and as the Head of Sahata TV's news television channel business. Mr. Shankar started his career as a journalist for the Times of India. He serves as a Director of several media companies such as Tata Sky Limited, Media Content and Communication Services (India) Private Limited, Asianet Communications Limited, Indian Broadcasting Foundation, STAR CJ Network India Private Limited, Vijay Television Private Limited, Star CJ Home Shopping Company Limited and ESPN Star Sports(Delware General Partnership). He served as a Director of Hathway Cable & Datacom Ltd since September 9, 2009. Mr. Shankar holds an M. Phil in economics from the University of Delhi. He is also a graduate in Journalism from the Times of India Media School.
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Udne Ki Aasha
