LRL day 5 day 6 collections:Increase

Shruti

@shruti

Alumni

52

+ 9

Posted: 19 years ago

#1

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.1
Cum reach %	5.0
Fear Factor India Best Of Season 1 (Sony)	14 Jul.'06	Fri	R%	0.7
Cum reach %	3.8
Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.2	0.4	0.2	0.3	0.6
Cum reach %	0.7	1.2	1.9	2.4	3.0	3.6
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.1
Cum reach %	0.4	1.1
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 Jul.'06	Thu-Fri	R%	1.4	1.6	2.1	2.2
Cum reach %	5.6	9.7	12.8	15.7
Akela (Sony)	04 Jul.'06	Tue	R%	0.8	0.8	0.6
Cum reach %	2.8	5.1	6.8
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.2	0.2	0.2
Cum reach %	0.5	1.1	1.6	1.9
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.2	0.2	0.1	0.1
Cum reach %	0.5	1.2	1.7	1.8

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	3.0
Cum reach %	7.5
Fear Factor India Best Of Season 1 (Sony)	14 Jul.'06	Fri	R%	1.0
Cum reach %	5.5
Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.8	0.7	0.7	0.6	1.0	0.9
Cum reach %	1.4	2.0	2.8	3.7	4.2	4.4
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.1
Cum reach %	0.7	0.9
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.8	2.2	2.8	3.7
Cum reach %	6.0	10.4	15.0	20.5
Akela (Sony)	04 Jul.'06	Tue	R%	1.4	1.1	0.6
Cum reach %	4.2	7.1	9.0
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.1	0.0	0.1	0.3
Cum reach %	0.4	0.7	1.3	1.7
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.1	0.0	0.0	0.1
Cum reach %	0.4	0.9	1.6	1.6

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.2
Cum reach %	5.4
Fear Factor India Best Of Season 1 (Sony)	14 Jul.'06	Fri	R%	1.1
Cum reach %	4.7
Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.4	0.5	0.3	0.4	0.7
Cum reach %	0.7	1.3	2.1	2.7	3.6	4.3
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.2
Cum reach %	0.3	1.5
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.6	1.9	2.3	2.7
Cum reach %	7.2	11.7	15.1	18.9
Akela (Sony)	04 Jul.'06	Tue	R%	1.0	0.6	0.6
Cum reach %	3.3	5.5	7.6
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.3	0.1	0.3
Cum reach %	0.6	1.2	1.5	2.0
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.5	0.2	0.1
Cum reach %	0.7	1.7	2.3	2.6

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.4
Cum reach %	6.2
Fear Factor India Best Of Season 1 (Sony)	14 Jul.'06	Fri	R%	1.0
Cum reach %	4.3
Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.0	0.5	0.3	0.6	0.5
Cum reach %	0.6	1.0	2.4	2.7	3.2	3.6
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.4	0.3
Cum reach %	0.7	2.3
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.3	1.2	2.7	1.9
Cum reach %	7.0	10.8	14.7	18.4
Akela (Sony)	04 Jul.'06	Tue	R%	0.7	0.9	0.7
Cum reach %	2.9	5.8	8.0
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.0	0.2	0.4	0.5
Cum reach %	0.0	0.3	1.1	1.8
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.4	0.1	0.3
Cum reach %	0.6	1.7	1.9	2.0

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.7
Cum reach %	6.5
Fear Factor India Best Of Seasion 1 (Sony)	14 Jul.'06	Fri	R%	0.9
Cum reach %	3.8
Left Right Left (SAB)	10 Jul.'06	Mon-Thu	R%	0.3	0.3	0.4	0.2	0.5	0.8
Cum reach %	0.5	1.2	2.2	2.7	3.3	4.0
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.2	0.3
Cum reach %	0.6	1.7
Sa Re Ga Ma Pa L'IL Champs (Zee TV)	06 July.'06	Thu-Fri	R%	1.7	1.7	2.6	2.6
Cum reach %	7.9	12.6	16.4	20.0
Akela (Sony)	04 Jul.'06	Tue	R%	1.3	0.9	0.8
Cum reach %	4.5	7.5	9.8
Sohni Mahiwal (DD1 National)	27 Jun.'06	Tue	R%	0.2	0.3	0.3	0.5
Cum reach %	0.5	1.0	1.6	2.3
Tu Tota Main Maina (DD1 National)	26 Jun.'06	Mon	R%	0.4	0.4	0.2	0.2
Cum reach %	0.8	1.6	2.0	2.1

Channel	GRP

Star Plus	35.5
Zee TV	19.9
Zee Cinema	11.2
Sony	11.2
SetMax	11.2
Star Gold	7.3
Aaj Tak	6.5
Zee Marathi	6.0
Sahara One	6.0
ETV Marathi	5.5
SAB	5.0
Star News	4.9
ETV Bangla	4.2
NDTV India	4.1
Star One	4.0