Parineeti Chopra and Arjun Kapoor get cold respons

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Posted: 13 years ago

#11

^BBB was a good film...geez 🥱

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TheRager

@TheRager

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+ 4

Posted: 13 years ago

#12

Originally posted by: poppy2009

Shreya,

YRF has not been promoting any of its films for the last few releases! No one had even heard about BBB before it released and yet it proved to be the sleeper hit of the year!

Film acchi honi chahiye...juntaa apne aap use hit bana deti hain!

Earlier their promotions used to be top notch. So I feel YRF is probably counting every penny for small films like BBB and Ishaqzaade. If the film clicks they laugh all the way to the bank due the low investments and if it flops then also loss isnt huge.

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roneeta

@ronitfan

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+ 3

Posted: 13 years ago

#13

Gosh..

This situation is so embarrassing for a film releasing in days!

YRF, buck up!

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robbir

@robbir

Inactive

Posted: 13 years ago

#14

I am soo eagerly waiting for this dinchak film ..😛

arjun omg hes soo hot ..and parineeti is becuming my fav😎

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poppy2009

@poppy2009

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Posted: 13 years ago

#15

The film has already made money...it cost 12 crores to make and they have sold the television rights for 15 crores!

Low-key promotion is a good strategy if you are sure about your film and know that it will pick up after release! Else, it is a risky proposition because low-key promotions means a low-initial / start for the film!

But as you said (Shreya), Kahaani, Paan Singh Tomar and now Vicky Donor all had low-key to almost nil promotion...yet they all raked in moolah at the box office, primarily due to excellent reviews and word of mouth publicity!

Fingers crossed for Ishaqzaade! (Only if its worth, that is!)

Edited by poppy2009 - 13 years ago

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sarah1024

@sarah1024

Rocker

+ 2

Posted: 13 years ago

#16

I guess YRF didn't promote Ishaqzaade well enough for people to recognize/acknowledge the stars.

Bollywood is funny. On one hand, several movies are over-promoted to the point where we just want them to go away for good (like Ra.One), while there are a few movies that the aam junta is not even aware of until the films have actually hit the screens. Balanced promotions, anyone? LOL!

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roneeta

@ronitfan

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+ 3

Posted: 13 years ago

#17

And in almost all cases,

the underpromoted ones own the bigger ones in content!

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Koiza

@-koiza-

Sparkler

Posted: 13 years ago

#18

oh come on! lets not judge them too early! arjun's first film is yet to come and parineeti has been in news for her amazing natural acting but come on how much business did ladies vs ricky bahl even do? and she didnt even have a main role in it, even in posters she was sidelined! let this movie come and we'll see then 😃