| Aishwarya Rai: Hot Mama, Becomes Hotter Brand! by Anita Singh April 10, 2012, (Sawf News) - Aishwarya Rai has made it impossible for actresses hoping to catch up with her brand value now that she is a mother by scoring a whopping Rs 20 crore endorsement deal, Sawfnews.com has confirmed from an impeccable source. With the deal, first reported by BoxOffice India, Aishwarya has re-written the rule book for corporate endorsement. The question now is not if actresses will ever get the same paychecks as actors for films and endorsements. The question is: 'Khan' actors catch up with Aishwarya! Those who thought that motherhood would reduce the former Miss World's brand value, weren't thinking enough, because there are brands who would any day prefer a young famous mother over a daring baring PYT! Jewelry brands for example! Yes, Aishwarya's new tie up is with Kalyan Jewelers, a two year contract with a Rs 10 crore annual paycheck. http://www.sawfnews.com/Bollywood/68549.aspx |
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