Article:Ekta Kapoors K Obsession.Was Strategy!!..

She made middle class housewives in to super heroes and how! For more than a decade Indian households have been under the influence of her magical spell that made family soaps the order of the day. That"s Ekta Kapoor, the czarina, who revolutionised television viewing in India, with her larger than life family dramas. The magic she weaved with her television soap operas cemented her stand in the hearts of every home & heart. Ekta Kapoor, as India"s Glam Diva contender, has left everyone spell-bound with her great story telling ways.

From Kyuni Saas Bhi Kabhi Bahu Thi to Kahani Ghar Ghar Ki to Kasauti Zindagi Kii to Kkhusum, and more she let the alphabet "K" dominate her titles. Astrology, superstition…her detractors" wrote it off as her crazy superstitious beliefs. But that was Ekta Kapoor"s brilliant game plan, a STRATEGY that went in to building Brand Ekta and her Balaji empire that rules Indian television to this day.

Today Brand Ekta rules and Ekta has moved away from her 'K" trademark and come up with another long list of successful shows like Pavitra Rishta, (one of the top rated shows for a whole year) Bade Acche Lagte Hai, Parichay, Kya Hua Tera Vaada.

This Queen of millions of hearts believes in keeping up with changing trends. A dream merchant, Ekta Kapoor, has successfully sold dreams to an entire nation of television viewers. Now, it"s time for her personal search. As one of the jury members of India"s Glam Diva Shaimak Davar said: "Ekta is definitely looking for something in her personal life, she"s looking for love. May be she has found it may be not…"