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Brand wars: Dhanush dethrones Suriya?
The Kolaveri Di singer-actor is apparently being wooed by brands associated with the Singam star
Lata Srinivasan
When an actor's popularity rises drastically, he is bound to be flooded with movie offers and of course, brand endorsements. And Dhanush is no exception. With Kolaveri di… becoming a national rage hitting 43 million views, today the actor is being wooed by many.
The buzz is that some brands which have been long associated with Suriya, and have him as their brand ambassador, are now competing to be associated with Kolaveri Di and ride its popularity wave. According to sources, while one brand is a popular telecom company in Tamil Nadu, the other is a national FMCG product.
In-film product placement is just making inroads in Tamil cinema but it looks like with the success of this 'soup song', the 'brand'wagon finds it lucrative to be part of it. It may be recalled that when Munni Badnaam Hui in Dabanng became a national hit, FMCG brands rushed to tie up with the song and Malaika Arora Khan. However, when we contacted Dhanush, he remained tight-lipped on this subject. Looks like the movie wars have now become brand wars on-screen!
Dhanush
Suriya
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