Bwood Movies, DESERVED or not over 100 CRORES?!!!

I think if the distribution is planned well most masala movies can make a good amount of money. The makers just have to ensure they release their film around a holiday, have no competiting releases and get as many screens as possible. As long as they tie up with a big chain like PVR they can easily ensure that. So for me the benchmark is no longer the amount a film made in its first week but good old fashioned way ie how many weeks a movie managed to stay in the theatres. Many 100 cr movies of 2011 like Bodyguard, Ready, Ra1, Don2 disappeared from theatres after the second week. Thats a huge pointer that after the initial hype none of these movies worked. The films that actually stayed on were Singham, TDP and few small films. Those for me were bigger hits.

Rs 100cr too low?

Last week saw Agneepath scale the Mount Everest of film collections, when it crossed the Rs 100 crore mark. But in times of overseas rights, when multiplexes have more than 20 shows per film in a single day, how relevant is the figure as a yardstick of a film's success?

Trade analyst Komal Nahata says the benchmark itself is a new one. "It is a good thing that films are churning out that kind of money, although it doesn't necessarily determine whether the film is a hit or not. If a film makes up about 60-70 per cent of its investment, it's considered a hit. If it doubles its cost, it's a superhit," says Nahata, pointing out that Ra.One may have earned Rs 100 crore, but it's still not a hit because it invested Rs 165 crores.

On the other hand, you have smaller films like LSD or Pyaar Ka Punchnama, which gave terrific returns, but considering that they were shot on low budgets, can one really compare them with these? "A good film doesn't necessarily have to be a hit, while a bad one is not always a flop," says Luv Ranjan, director of Pyaar Ka Punchnama. "My film didn't make as much money as these movies did, but it was a hit nevertheless. And even though high ticket prices at multiplexes helped films earn more, one also has to consider that distribution rights have shot up through the roof."

Even the vastly experienced Pradeep Sarkar says the differentiation between a hit film and a flop cannot be expressed in terms of box office collections. "Hitting the Rs 100 crore mark remains a mark and if more films manage it, it's a good trend. Given the fierce marketing techniques used today, a film needs to do well at the box office, but it should also have a good script. 3 Idiots was a good example of this, as was The Dirty Picture. But many others are ruled by only their box office status," he notes sadly.

Originally posted by: nikita_88

100 Crores has become over-rated post 3 Idiots...