Updated at 06:32 PM on June 14, 2005
Raj Baddhan
ZEE TV is making some major changes in July. The broadcaster will be screening majority of its soaps on a daily basis oppose to the current Mon-Thu time band format.
The serials that will fall under this initiative at prime time are the popular Sinndoor Tere Naam Ka, Tumhari Disha, Piya Ka Ghar, Reth, Sarrkkar – Rishton Ki Ankahi Kahani and the soon to be launched Paalkhi. This change will also result in a few schedule move arounds. Astitva Ek Prem Kahani and Kareena Kareena will remain as they are.
According to a press release, the channel is going by this new strategy to consolidate its position as market leader in the UK. Commenting on this, Abhijeet Saxena, Business Head, ZEE TV, said, "The decision to extend the serials across five-day a week was based on popular viewer feedback. We continuously strive to provide our viewers with maximum entertainment and the best way to take this forward is to extend our offerings through the week. We are optimistic that this move will help us consolidate and strengthen our current position."
A full schedule with the changes will be revealed in the next few days but do expect quite a different feel to the channel come July!
Related article: Six new shows to explode on ZEE TV in July
The hugely popular ZEE TV will be introducing four new dramas, a ladies band and its much talked about gameshow Sa Re Ga Ma Pa. With Kasshish, ZEE TV continues its flirting with the adult programming genre. The soap, which is revolved around extramarital affairs, replaces Reth. Simone Singh and Ayub Khan play a married couple in the soap. Reth will be shifted to 11pm with the Sunday omnibus edition remaining unaffected. ZEE TV joins hands with Aruna Irani again after the mediocre success that was Tum Bhin Jaon Kahan and the hit Mehndi Tere Naam Ki. Rabba Ishq Na Hove has its title track by Sukhvinder Singh. The soap features Sangeeta Ghosh in the title role. The soap will be shown on a weekly basis for 60 minutes. The third show Paalkhi stars Karisshma Tanna and Abhay Vakil in the lead roles. A youthful love story taking over the daily 18:30 slot on the channel. Time Bomb will be a fixed duration serial that will run for 24 weeks as a weekly one hour show. As the name suggests, it is an action thriller, starring Akashdeep and Rajiv Khandelwal as espionage agents. The action packed drama will be replacing long-running musical gameshow Antakshari. Also, ZEE TV will be launching a "ladies band" which will consist of the popular show Beauty Mantra and two new additions- Feng Shui Show and Lifestyle Guru. The programmes will air on Friday mornings. The channel will also be launching its much talked about Sa Re Ga Ma Pa Challenge Series. The show will return with a new look and avatar. For the first time, in the history of television, will the audience be exposed to the onscreen rivalry amongst India's leading musical maestros - Jatin - Lalit, Adesh Srivastava, Himesh Reshamiya and Ismail Darbar. Poised to be the countrys finest and biggest musical hunt, Challenge 2005 will unleash an unparalleled flow of adrenaline that will sear the audience and the participants alike. There will also be the return of Kammal, which will be re-run in an omnibus version on Saturday afternoons, replacing Kohi Apna Sa.
ZEE TV is revamping its schedule completely next month and making way for an amazing SIX new shows.
In July Kashish will air Mon-Thu at 22:00
In July Rabba Ishq Na Hove will air Fridays at 20:00
In July Paalkhi will air Mon-Thu at 18:30
In July Time Bomb will air Sundays at 20:30
In July ladies band will air Fridays from 10:30
In July Sa Re Ga Ma Pa will air weekends at 19:30
In July Kammal Omnibus will air Saturdays at 15:00
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