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Aamir's Next: Budget 40-45 cr, Sold for 85-90 cr, Satellite Fetches 40 cr
Economic Times
Much ahead of its Republic Day release in 2012, Aamir Khan's next film is making tills ring. Sony Entertainment has bought the satellite broadcast rights of the yet-to-be-named production for a record 40 crore from Reliance Entertainment, which had acquired the film's distribution rights for 85-90 crore.
This is the highest price paid for a film by a broadcaster, beating 37 crore paid by Sony for the Hrithik Roshan-starrer Krrish 3, along with the rights of three other Hrithik films from his home stable - Koi Mil Gaya, Krrish and Krazzy 4.
The film is being jointly produced by Aamir Khan Productions and Ritesh Sidhwani of Excel Entertainment at a budget of 40-45 crore, and will be released by Reliance Entertainment.
Sony will hold exclusive rights for Khan's new film for seven years, which is the time it gets to monetise the investment. Priti Shahani, chief strategy officer at Reliance Entertainment, confirmed the deal, but refused to share details. "Yes, the satellite rights have been sold to Sony and like all our recent blockbusters, this film too is a much-awaited and big-ticket film that has received its correct value," she said.
Manjit Singh, chief executive officer of Sony Entertainment Television, also refused to share details. "When the time is right, we will talk about it," he said.
Of late, Sony, one of the country's top three general entertainment channels, has been consistently acquiring big-ticket films. These tentpole films, as the trade calls them, go a long way in garnering eyeballs for the channels, or gross rating points (GRPs). The higher the GRPs, the more the advertisers. Movies play a big role here and according to TAM data, movies contribute as much as 10.4% of the total GRPs. There are also intangibles that come along with a big film. For instance, the channels use these films to attract the audience to existing and new properties of the channel.
For the past few months, satellite channels have been demanding a correction in the high rates of acquiring films, arguing that they would all end up as producers at the rates they are paying. But broadcasters don't have much choice. "We are all spending ridiculous amounts on satellite rights of films. But we have to do this as others too are doing the same," said Singh.
Another factor is there are very few unsold big-ticket titles left, with Shah Rukh Khan's Don 2, Mausam, Karan Johar's next, Student of the Year and Salman Khan's forthcoming films, of which Dabangg 2 and Sher Khan are not even in the market so far, leaving just Yash Raj Film's Ek Tha Tiger up for grabs.
Much ahead of its Republic Day release in 2012, Aamir Khan's next film is making tills ring. Sony Entertainment has bought the satellite broadcast rights of the yet-to-be-named production for a record 40 crore from Reliance Entertainment, which had acquired the film's distribution rights for 85-90 crore.
This is the highest price paid for a film by a broadcaster, beating 37 crore paid by Sony for the Hrithik Roshan-starrer Krrish 3, along with the rights of three other Hrithik films from his home stable - Koi Mil Gaya, Krrish and Krazzy 4.
The film is being jointly produced by Aamir Khan Productions and Ritesh Sidhwani of Excel Entertainment at a budget of 40-45 crore, and will be released by Reliance Entertainment.
Sony will hold exclusive rights for Khan's new film for seven years, which is the time it gets to monetise the investment. Priti Shahani, chief strategy officer at Reliance Entertainment, confirmed the deal, but refused to share details. "Yes, the satellite rights have been sold to Sony and like all our recent blockbusters, this film too is a much-awaited and big-ticket film that has received its correct value," she said.
Manjit Singh, chief executive officer of Sony Entertainment Television, also refused to share details. "When the time is right, we will talk about it," he said.
Of late, Sony, one of the country's top three general entertainment channels, has been consistently acquiring big-ticket films. These tentpole films, as the trade calls them, go a long way in garnering eyeballs for the channels, or gross rating points (GRPs). The higher the GRPs, the more the advertisers. Movies play a big role here and according to TAM data, movies contribute as much as 10.4% of the total GRPs. There are also intangibles that come along with a big film. For instance, the channels use these films to attract the audience to existing and new properties of the channel.
For the past few months, satellite channels have been demanding a correction in the high rates of acquiring films, arguing that they would all end up as producers at the rates they are paying. But broadcasters don't have much choice. "We are all spending ridiculous amounts on satellite rights of films. But we have to do this as others too are doing the same," said Singh.
Another factor is there are very few unsold big-ticket titles left, with Shah Rukh Khan's Don 2, Mausam, Karan Johar's next, Student of the Year and Salman Khan's forthcoming films, of which Dabangg 2 and Sher Khan are not even in the market so far, leaving just Yash Raj Film's Ek Tha Tiger up for grabs.
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