Priyadarsan's first Hindi romantic comedy

After Rang De Basanti, Taxi No.9211 and Humko Deewana Kar Gaye, U T V International's next release is its home-production CHUP CHUP KE, releasing on June 9. This eagerly awaited comedy starring Shahid Kapoor, Kareena Kapoor, Paresh Rawal, Neha Dhupia and Rajpal Yadav, among others, has been directed by the hit director Priyadarsan of Garam Masala and Maalaamal Weekly.

When Priyan (as he is fondly called) was asked to introduce the film, he said, "Most of my films have been about the comedy of errors. This one is perhaps my first Hindi romantic comedy. The use of white throughout the film accentuates the innocence and purity of love. It's a film without a villain and that's what makes it so special!"