Jun 27, 2011
Fame-hungry children driving India's reality TV boom
MUMBAI - IT IS 5 pm and Rima Chakravorty has not eaten her lunch. Dressed in a shiny pink and green dress with gauze and sequins, her face heavy with make-up, the 14 year-old sidles up to her father and complains that she is hungry and feeling feverish.
Rima has just finished a gruelling shoot for an Indian song-based reality TV show, and will soon change her outfit to sing again in front of a panel of judges and a studio audience during filming that will last for five to six hours.
Urged on by her father, Rima is one of the many child stars fuelling India's reality TV boom, from singing shows to dancing competitions and even comedy shows for kids, all aired on prime-time TV to eager audiences that are lapping it up.
'Kids reality shows are one of our most successful formats,' says Ashish Golwalkar of Zee TV, one of India's top channels.
'In middle-class India, kids are the ones driving most family decisions, and they are the ones ensuring that the whole family comes together and watches these shows.'
Riding a Western-led shift towards reality TV and reflecting social changes in India's booming economy, the popular format provides a break from the regular diet of family melodrama and scheming in-laws that is the staple of Indian daily television. -- REUTERS