Tweeting celebrities risk boring fans: survey
LONDON (Reuters) ' Celebrities who bombard fans with Twitter updates are likely to have shorter careers than those who maintain an aura of mystique, according to a survey.
Easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored, music consumer research by publishers Bauer Media said.
"In this social media age, it's all too easy to follow your musical icons on a minute-by-minute basis. There's a consensus within the industry that this ease of access is leading to artists losing appeal more quickly," the Phoenix IV report said.
The music industry is starting to consider restricting access to certain types of artists in an attempt to boost their staying power in popular culture and lengthen their careers, it added.
Although younger fans surveyed said they were thrilled by the idea of 24-hour access to their favorite stars, older respondents said their interest was tempered by a hankering for the days when stars were "more special."
"Meeting bands isn't about waiting for 10 hours outside a gig these days -- you can buy a day out with your favorite band. But separation can be good -- knowing too much can kill off rock stars," said Nichola Browne, former editor of music magazine Kerrang!
Many celebrities have embraced Twitter as a way of communicating day-to-day musings as well promotional material with fans.
Tweets on singer Katy Perry's page include: "What does it mean when you see the number 33 all the time? For instance, I've seen it over 7 times today."
While actress Demi Moore, one of Twitter's most prolific celebrity users with over 3.5 million followers, wrote on Friday: "Kind of digging soft curls with a side part. A good change from straight with a middle part?"
(Reporting by Nia Williams; Editing by Steve Addison)
Link:
http://news.yahoo.com/s/nm/20110513/od_nm/us_twitter_celebrities_oddJust a peek-a-boo?
That's the mantra for actress Divya Dutta. "I woudn't tweet constantly and say 'getting into a car' and 'now on the highway', but I feel just a peek-a-boo or an insight into one's life is always nice. Like, I recently cut my hair and said that on the site and the response was great," she reveals. And does Dutta feel too much of such parley removes that aura of mystique that celebs are associated with. "No, I disagree. In today's times, with reality TV, anyway stars are right in your front rooms."
It does help
Abhishek Bachchan says he likes to tweet non-stop sometimes and sometimes he won't say much at all, which is typical of his zodiac sign. Gul Panag, who tweets several times a day, says it cuts both ways. "There is a degree of merit in the theory. The more you know of someone or something, the less enigmatic it is. However, getting to know more about someone can always be a revelation, sometimes positive. In any case, these are not Greta Garbo times of reclusive solitude."
Times are changing
Says Dia Mirza, "I believe that in a changing world, the traditional perception of "the aura of mystery" around an actor is fast changing. The site brings actors closer to their fans and audiences. It is also a platform that raises awareness for social causes, social and political opinion. In today's times it goes a great distance in building what I would call "the aura" of the individual." Adds photographer Atul Kasbekar, "If you put every nauseating detail, no-one would be interested but giving out fun stuff might be a good thing."
Kabhi Neem Neem Kabhi Shahad Shahad
Marathi TV
Cricket
Arjun
Hindi TV Shows
Aami Daakini
