Who is Nagma Mirajkar? From business developer to internet’s 'Nawez' and now Bigg Boss 19

Early Life and Education

Nagma was born on 24 January 1992 in Mumbai, Maharashtra. She grew up in the city with her family, where her younger brother, Mohammad Ali Mirajkar, also gained attention as a TikTok personality. An academically bright student, Nagma completed her M.Com, MBA, and PGDBM from the University of Mumbai. Before finding fame on social media, she worked in the corporate world, including a stint as a business developer in a Mumbai hospital.

The Shift to Digital Content

Though she started in the corporate sector, Nagma always had a creative side. In 2015, she launched her fashion and lifestyle blog "Oh My Gorg!", which gave her an early platform to share her style, beauty tips, and personal take on trends. But it was her foray into TikTok that truly changed the course of her life.

Her fun dance clips, lip-syncs, and challenge videos quickly went viral. One of her most popular creations, the #bundropchallenge, established her as a rising star in India's digital creator community.

Social Media Success

Nagma first rose to fame on Musical.ly and TikTok, where she amassed over 14 million followers before the app was banned in India. Post-ban, she seamlessly transitioned to Instagram and YouTube, where her influence only grew stronger, now boasting 7.8 million Instagram followers and 1.83 million YouTube subscribers. Her versatility, from fashion videos to dance collaborations, has made her one of the most recognisable influencers in the country.

Collaborations and Recognition

With fame came opportunities, and over the years, she has become a sought-after face for brand endorsements and music videos. Nagma has collaborated with leading brands like Myntra, Maybelline, Amazon, Netflix India, Reliance Jewels, and Cetaphil. She even shared screen space with Deepika Padukone in a Jaquar Lighting advertisement in 2018. In 2022, she marked another milestone by walking the runway at London Fashion Week, further cementing her status as a fashion icon.

Her engaging reels, stylish vlogs, and glamorous lifestyle updates have made her one of the most recognisable influencers in the country. Adding to her achievements, she was honoured with the titles of Lifestyle Creator of the Year and Beauty Creator of the Year in 2024, solidifying her place as a leading digital creator.

Personal Life and Public Image

While Nagma has always preferred to keep her personal life under wraps, her close bond and frequent collaborations with choreographer Awez Darbar often fueled dating speculations and kept them in the limelight. Later, reports hinted at a fallout, with whispers pointing towards alleged toxic behavior as the reason behind their split. Now, with both Nagma and Awez inside the Bigg Boss house, all eyes are on whether they will confront their past and open up about their side of the story. Despite the chatter, Nagma remains one of the most admired digital stars, celebrated for her charm, style, and relatability, making her both aspirational and approachable to her young fan base.

Nagma in Bigg Boss 19

With her entry into Bigg Boss 19, Nagma is stepping into a completely new arena. Unlike the polished world of Instagram, the Bigg Boss house will test her patience, strategy, and ability to handle conflicts under constant public scrutiny. Her digital fanbase is expected to give her a strong backing, but how she adapts to the high-pressure environment of the house will determine her journey on the show.

Looking Ahead

From corporate offices to viral videos and now reality TV, Nagma Mirajkar's path has been anything but ordinary. Bigg Boss 19 gives her a chance to showcase more than just her glamorous side, it's an opportunity to reveal her personality beyond filters and edits. Whether she emerges as a strategist, a peacemaker, or a drama magnet, one thing is certain, Nagma's presence in the house will be one to watch.

For the unversed, Nagma has entered the Bigg Boss house along with several well-known names, including TV stars Ashnoor Kaur, Gaurav Khanna, and Zeeshan Quadri, as well as popular digital creators like Awez Darbar and Mridul Tiwari.