TRP report card: LTL out of TAM top 10| VB Note p.9

TheRager thumbnail
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Posted: 14 years ago
#1
PS: Note that this is overall TAM for all channels including non-Hindi and non-GECs(like Colors). LTL has been in the top 10 in this list since beginning of 2011. Though this week 3 places are occupied by cricket LTL has been doing better than shows like Pratigya, YRKKH, Balika Vadhu and Ladoo lately. But this week they managed to beat it.
Source: Hindustan Times
Edited by kshreya2002 - 14 years ago

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-MeMyselfI thumbnail
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Posted: 14 years ago
#2
Thanks for sharing Ksh..this makes me very happy...LTL is going down🥳...I see three spots were taken by cricket..but its good to know that BUN beat LTL.

Can you please provide me the url link?..😊
Edited by -Huma- - 14 years ago
TheRager thumbnail
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Posted: 14 years ago
#3

Originally posted by: -Huma-

Thanks for sharing Ksh..this makes me very happy...LTL is going down🥳...I see two spots were taken by cricket..but its good to know that BUN beat LTL.

Can you please provide me with the url link?..😊

Here is the link but not sure if it will open.
You can go to epaper.hindustantimes.com-->HT Business-->Page 3
Last week LTL was at no. 5 in the same chart.
-MeMyselfI thumbnail
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Posted: 14 years ago
#4

Originally posted by: kshreya2002

Here is the link but not sure if it will open.

You can go to epaper.hindustantimes.com-->HT Business-->Page 3
Last week LTL was at no. 5 in the same chart.



thanks ksh...within a week from 5 to 10..lets see what happens next week...😆
-Ritz- thumbnail
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Posted: 14 years ago
#5
OMG I'm so excited. this is the best news. I needed the show to fall in the first week since MR exited and it did. Now I have full confidence in the crores watching this show that they will use their remote and switch to some other channel at 8:30pm. 🥳 I even have a preference for the 8:30 slot - Tarrak Mehta ka ooltah chasmah at 8:30pm on Sab tv. 😃Thanks for sharing the good news Shreya. 🤗

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Posted: 14 years ago
#6

Originally posted by: -Ritz-

OMG I'm so excited. this is the best news. I needed the show to fall in the first week since MR exited and it did. Now I have full confidence in the crores watching this show that they will use their remote and switch to some other channel at 8:30pm. 🥳 I even have a preference for the 8:30 slot - Tarrak Mehta ka ooltah chasmah at 8:30pm on Sab tv. 😃Thanks for sharing the good news Shreya. 🤗




and IPL is starting..people can always switch to watching that at 8:30 .😆
-Ritz- thumbnail
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Posted: 14 years ago
#7

Originally posted by: -Huma-



and IPL is starting..people can always switch to watching that at 8:30 .😆



oops forgot about IPL. maafi. 😳 oh yes. another reason not to watch LTL.😃
KavitaDR thumbnail
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Posted: 14 years ago
#8
Hi Kshreya,
Literally coming back from the dead but so completely depressed by the utter wasteland that our LTL has become that Ichose to steer clear for a while. Still having three shows of Colors in the Top 10 does not give the greatest of joys when they have the most jaded Ektaish storyline one could think of but LTL2 going down will hit right below the belt when there has been ever so gratuitous claims about some actors not being indispensable from certain quarters.
Anyways, I was scanning through the content of Colors this week and came across the heavily promoted audio clip of "Colors is everywhere" and was not surprised to find that LTL does not even figure there. Even the soon to be defunct Bhagyavidhata got a small image with the focus on Uttaran, Phoolwa, GWR, and some others. This confirms that they do not really care about LTL fate.
It is comforting to know that Mishal is out of what will surely become an even deeper "cesspool" of the Ekta syndrome. I, sincerely, hope and pray that MR does not even stop to think of doing a u-turn now if he has really left as it can get only worse.
Take care and I will drop in occasionally. I do miss what was once the livewire forum where exchanges and debates on practically every aspect of the show was discussed, literally torn apart but yet so riveting an exercise that one felt the need to connect at all times.
The one thing that Colors took away from us was our togetherness by cheating on what should have been their flagship show.
Luv,
Kavita😊
Edited by KavitaDR - 14 years ago
rama_2010 thumbnail
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Posted: 14 years ago
#9
Very true Kavita...
Thanks shreya for sharing the news......
though the news brought a smile to my face but i also had tears... i never thought that sumday i wd be smiling on my lovely show not being on the charts... They not only cheated us but insulted us in the most brutal manner.
Someone please make the illusioned people realise that the crore people also share the same types of nerves n survive on breath like us few over here the so called 200 people... Even they cry when they r hurt n laugh when they are happy...
Even the crores must have loved Tasha love story and MR/MV pairing.
Edited by rama_2010 - 14 years ago
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Posted: 14 years ago
#10

GEC Watch: Colors dethrones STAR Plus to become No. 1 GEC in Week 14

By afaqs! news bureau, afaqs!, Mumbai, April 07, 2011
Section: News Category: Media Publishing
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Colors added 28 GRPs to its previous week numbers to stand at 300 points in Week 14.

Colors, the flagship Hindi general entertainment channel (GEC) from the Viacom18 stable, has dethroned market leader STAR Plus to grab the No. 1 spot for the week ended April 2.

According to TAM (C&S 4+, HSM), Colors added 28 GRPs to its previous week numbers to stand at 300 points in Week 14. Its relative share has also moved up from 20.8 per cent in the previous week to 22.6 per cent in Week 14.

While it's Colors' weekend movie slot that primarily drove Colors up the GRP ladder (an addition of approximately 53 GRPs), industry sources say that the channel has also reduced its ad inventory by 20 per cent.

"This has pushed up the volume of its content by about 20 per cent and therefore, surfing during ad breaks has also reduced," says a top media executive.

For the record, Tees Maar Khan was aired twice on Sunday - at 12 noon (3.4 TVR) and again at 8 pm (another 3.4 TVR).

A company spokesperson from Colors says, "In order to counter the intensifying ICC Cricket World Cup mania, we adopted an aggressive approach as part of our tactical move to minimise viewership loss to cricket. These included inventory optimisation, storyline peaks in some of our fiction shows and strong movie line-ups. The GEC space is not alien to these tactics. As the ratings suggest, this appears to have paid-off for us, as we experienced minimum viewership loss during the peak of world cup cricket."

Star Plus, meanwhile, has seen a drop of 30 GRPs during the period, thereby slipping down to the second spot. Its relative share has also dipped from 22.3 per cent to 19.7 per cent.

Industry sources state that STAR's standoff with InCable, wherein StarPlus was switched off in many cable homes serviced by InCable in Mumbai, Nasik, Nagpur, Kolhapur, Solapur, Sangli, Ahmedabad, Baroda and Bengaluru, could have also impacted the ratings of the channel.

Overall, it was once again the World Cup finals between India and Sri Lanka that took away the cake. It was the most watched event in the Top 10 list for the HSM zone.

Thanks to the World Cup, DD1 has bagged an additional 103 GRPs to end the week at 194 points, occupying the third spot. Its relative channel share has also doubled - from 7 per cent in the previous week to 14.6 per cent in Week 14. Its relative share is at 12.9 per cent. The channel has pushed Zee down to the fourth position with 171 GRPs in its pocket. Zee's channel share is 12.9 per cent.

SAB has once again toppled Sony, occupying the fifth spot for the week. The channel has, however, lost 9 GRPs to stand at 127 points.

Sony, meanwhile, lost 39 GRPs during the week, thereby pocketing 120 points. Its relative share has also fallen to 9.1 per cent from the 12.2 per cent that it had garnered in the previous week.

Imagine TV witnessed a loss of 11 points in its GRPs (70 GRPs) while its relative share fell to 5.3 per cent (from 6.2 per cent).

While STAR One and STAR Utsav have garnered 28 GRPs and 27 GRPs respectively, their relative shares recorded are 2.1 per cent and 2 per cent, respectively. On the other hand, Sahara One has managed to garner 22 GRPs, with 1.7 per cent relative share.

On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV is at No. 2, with a TVR of 5.58.

Uttaran on Colors is the third most-watched programme, recording a TVR of 5.29, followed by Na Aana Is Des Laado at No. 4 with 5.26 TVR. The Indo-Pak semi final is at No. 5, with a TVR of 5.03.

The other shows on the list are Saathiya Saath Nibhana, Yeh Rishta Kya Kehlata Hai, Balika Vadhu, Laagi Tujhse Lagan and Pratigya.

PS: This week LTL is no.9 in the GEC chart. Last week it was at no. 2. Link to last week's article:

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