No 'Toll Ka Fatka' as it is 'Zor Ka Jhatka'...

As the nation awaits the launch of India's biggest & wittiest reality game show Zor Ka Jhatka, Shah Rukh Khan and Imagine takes an unprecedented initiative by offering a toll free drive today on Bandra-Worli Sea Link between 7:00 pm to 9:00 pm so that Mumbaikars can beat the traffic and reach home on time to witness the unveiling ofZor Ka Jhatka with the entire family on Tuesday, February 1 at 9:00pm.

Commenting on this unique initiative, Nikhil Madhok - Senior Director, Marketing & Communication, Imagine says, "A free ride on the Bandra Worli Sea-link between 7-9pm on 1st February is our way of ensuring that our viewers reach their houses on time to watch the unveiling of the launch episode of Zor Ka Jhatka. Considering today's pace of life, where beating the traffic to reach home on time can be very tough, our team decided to make travel for our viewers hassle free, so that they can gather together at 9:00 pm in front of their TV screens. Zor ka jhatka is our biggest launch and we want the whole family to watch it together!".

So at least for today, there's no waiting for hours at the long queues of the toll gates at Bandra-Worli Sea Link, as Zor Ka Jhatka launches tonight on Imagine at 9 PM..