KMH2 TRPs analysis
Attention: This analysis does not have the objective of demeaning any actors or any other members associated with the show KMH2.
What are TRPs?
Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers. Based on these points for a particular show ,they decide whether to sponsor the show or not.. If a show gets high TRPs, it gets huge number of sponsors and in return channel gets huge revenues from that show but if a show gets low TRPs, its sponsors reduce and so channel stops getting good revenues from that show. This is the reason why shows are pulled off air for low TRPs.
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India.
KMH2 TRPs analysis
As you can see the table below, KMH2 was able to garner good TRPs (1.05) in the beginning because of the channel's reach & strong fan base from season 1. But after its 1st week, TRPs dipped to 0.9 and remained consistent (0.81-0.87) till the middle of December. From
3rd position KMH2 went down to
6th position on its own channel.
In the last two weeks of December, KMH2 was not in TAM's Top 100 serials. But in the first week of January, KMH2 came back in the top 100 shows with 0.79 rating. Even we Addians liked the episodes that week…(I remember a few of us gave 8/10 episode rating. I'm sure TRPs will increase or stay consistent in the 2
nd week too due to the hype created by IF article "Arohi marrying Chikoo")
According to serial ranking KMH dropped from 55th rank in the first week to 82nd rank on 6th Jan (55, 73, 82, 69, 78, 88, nil, nil, 82)
| 3 | 47 | 02/11/2010 | Tue | 9:01 PM | GUNAHO KA DEVTA | 1.17 |
| 4 | 55 | 01/11/2010 | Mon | 8:00 PM | KITANI MOHABBAT HAI | 1.05 |
| 3 | 71 | 11/11/2010 | Thu | 9:02 PM | GUNAHO KA DEVTA | 0.91 |
| 4 | 73 | 09/11/2010 | Tue | 8:00 PM | KITANI MOHABBAT HAI | 0.9 |
| 3 | 62 | 20/11/2010 | Sat | 7:59 PM | SHANI SHINGANAPUR KATHAYEN | 0.96 |
| 4 | 82 | 18/11/2010 | Thu | 7:59 PM | KITANI MOHABBAT HAI | 0.81 |
| 3 | 69 | 24/11/2010 | Wed | 8:00 PM | KITANI MOHABBAT HAI | 0.93 |
| 4 | 73 | 25/11/2010 | Thu | 9:00 PM | GUNAHO KA DEVTA | 0.91 |
| 3 | 78 | 03/12/2010 | Fri | 8:00 PM | KITANI MOHABBAT HAI | 0.8 |
| 4 | 79 | 04/12/2010 | Sat | 8:00 PM | SHANI SHINGANAPUR KATHAYEN | 0.8 |
| 4 | 88 | 09/12/2010 | Thu | 8:00 PM | KITANI MOHABBAT HAI | 0.87 |
| 5 | 90 | 11/12/2010 | Sat | 8:00 PM | SHANI SHINGANAPUR KATHAYEN | 0.86 |
| 5 | 74 | 18/12/2010 | Sat | 8:00 PM | SHANI SHINGANAPUR KATHAYEN | 0.99 |
| 6 | 85 | 14/12/2010 | Tue | 8:00 PM | KITANI MOHABBAT HAI | 0.87 |
For the week from 19/12/2010 to 25/12/2010 - Ratings not available
For the week from 26/12/2010 to 01/01/2011 - Ratings not available
| 4 | 81 | 04/01/2011 | Tue | 10:00 PM | RAKT SAMBANDH | 0.79 |
| 5 | 82 | 06/01/2011 | Thu | 8:00 PM | KITANI MOHABBAT HAI | 0.79 |
Can we blame the promotional strategies
alone for low TRPs? 🤔 I dont think so. According to me, they did a good job in promoting via their FB page, IF articles and KK2's FB profiles. KMH2 Team should sit and think why TRPs fell after the first two weeks. Why the viewers lost interest? Right now their priority should be to retain loyal fans first instead of attracting new viewers.
What has caused the sudden "downfall" of KMH2?
Although KMH2 have some good positive assets it has unfortunately more than one negative asset which is now contributing seriously to its downfall.
According to us, below is a list of the said factors that has caused the sudden "downfall" of KMH2:
(1) Story
First off, to make a show good, the episode needs to introduce something unique and innovative about the show. There needs to be elements or mysteries that recur often in a show to keep the viewers interested.
The Story is not at its best. It is not clear to the audience. Creatives are playing it safe by twisting the minds of the audience. It seems that they are building the story as it goes and do not know and are not aware of what the story line should be like. They get feedback from the audience and then work on the story. Most of the time there are no links between the scenes & viewers wonder wht is happening 😕
Moreover, the story had too much resemblance with that of KMH1. Viewers do not want a remake KMH. We want a good story around our favourite jodis.
What viewers want to see is some originality. Instead of lifting scenes from other serials/movies, KMH2 has to be distinguished from other shows and only then it will be able to attract viewers.
(2) Camera and Editing
KMH2 looks like it is being rushed with. Camera angles are most of the time inappropriate and does not attract most of the viewers. We understand there is a deadline and that the whole crew is working day and night to please the viewers but that should not be an excuse for shoddy execution.
As far as editing is concerned, many a times the scenes dont flow properly. This makes the viewers feel like they are being taken for granted 😔 The only impression we get is that BT's hands were forced to do KMH2 and does not care what it looks like.
(3) Morals in KMH2
Yes KMH2 is a youth show at least that is what was promised by the Producers. Even if it's a youth show, morals, and values have to be protected and the right message should always be put across to the audience Whilst Values are the rules by which we make decisions about right and wrong, should and shouldn't, good and bad, morals on the other hand have a greater social element to values and tend to have a very broad acceptance. Morals are far more about good and bad than other values.
Some scenes were deemed to be immoral and have triggered resentment in viewers therefore resulting in many viewers dumping the show. Eg: Arjun's conversation with God.
(4) Competition
KMH2 is seen to be at the bottom mainly because it is badly executed and wrongly portrayed. Viewers like a simple story nicely interlinked and produced rather than something which do not have a beginning, a middle and an end.
Done by: Shaheen & Mehr
P.S. @Sarab, Jyo & Nisha: Thanks for your help 🤗
Edited by adda-keepers - 15 years ago