Stretching It!!--Timing--Sathiya

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Stretching it

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Chaya Unnikrishnan Posted: Dec 24, 2010 at 2041 hrs IST

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Star Plus started two shows in the 7 and 7.30 pm slot, Saathiya Saath Nibhana and Sasural Genda Phool respectively.

Primetime, which was traditionally bet-ween 8 to 11 pm, was stretched to include shows from 7 pm. The trend that Colors had started a couple of years ago gained momentum in 2010. Star Plus started two shows in the 7 and 7.30 pm slot, Saathiya Saath Nibhana and Sasural Genda Phool respectively, and the former has turned out to be the numero uno on the channel.

The latest is Zee introducing fresh shows Bhagonwali-Baante Apni Taqdeer and Apno Ke Liye Geeta Ka Dharmyudh in the 6 and 6.30 pm slot thereby expanding the primetime further. Also, Colors started the trend of airing a 60-minute special episode of one of its popular soaps, which was either a wedding sequence, a major twist or revelation that would spike the ratings. Since then many serials across channels have had Saturday specials turning it into a regular fare!

The year also saw some channels like Star One extending their daily soaps by a day, which means, like it or lump it, you see the happenings in Geet, Pyar Ki Yeh Ek Kahani and Rang Badalti Odhani through the week.

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