It's survival of the fittest: Rajan Shahi

The TV industry has grown over the years, but in the last one year it has become even bigger.

Not that we have not witnessed any such transition phases earlier, but the difference this time is that the change is very quick and strong. The change is, of course, bringing in new ideas and concepts, but unfortunately the life-span of shows has reduced.

Previously there would be two to three milestone shows in five years, but in today's scenario, there are five milestone shows in one year! What is even more surprising is that from these milestone shows, some would be forgotten the very next year!

No doubt, this change has also led to generating a lot of work as new ideas come in almost every week when shows are scrapped and launched, strategies are changed and re-changed overnight. More efforts have to be pumped in right from the producers to the team that executes to actors and in such a competitive environment, mediocrity suffers its due fate, which is good, but the stability factor has gone down.

One has to deliver not just in one go as there is no second chance, but also deliver much more for every penny that one is paid for. It has become survival of the fittest with so many new shows and new teams being launched and scrapped every Wednesday after the television rating points (TRPs) are out.

Every Wednesday one sees new actors, new shows and new teams which has led to a scenario wherein everyone right from the producer to the actors to the execution team has to deliver much more from what would have sufficed a few years back. Today the fate of TV shows are decided in seconds. Another trend that I have seen is that the shows now work in their totality and for their content or for the stars. With new talent making a good entry in the industry, both competition and options have increased.

Let's see where this change leads to. In the last one year we have seen a huge range of shows from the metro-based shows to simpler city shows to issue based-shows to village-based shows. With this kind of a changing pace and this much variety, it will be interesting to see what works with the audience in the days to come. One thing is sure that good content is going to rule and good writing is going to come to the forefront, which will lead to a lot of healthy competition in the future.

Standing today at this point, I am looking forward to see where this changing scenario will leads us. And I hope that the answer to this anticipation is just better entertainment. Some shows always stand out and they touch the heart of the audience because of the conviction of the makers. It will be exciting to see which show becomes truly a landmark show in the coming months...