Well SONY is in the doldrums right now. They are just not applying the logic, whatever seems to click a bit and overdo it and spoil it for everyone. Turning Aahat into a daily is one of the most bizarre things a channel can do. Who want to see ugly ghostly faces during weekdays when you have school / collage / office the next day? Why does everyone have Horror Shows on weekends cause that is the most correct time to show it.
Look at the Mon-Sat schedule for SONY this week
| MON-THU |
| 6:30PM | C.I.D [REPEAT] |
| 7:30PM | Mahi Way [REPEAT] |
| 8:30PM | Baat Hamari Pakki Hai |
| 9:00PM | Comedy Ka Daily Soap |
| 9:30PM | Entertainment Ke Liye Kuch Bhi Karega (Season 3) |
| 10:30PM | Aahat (Season 5) |
| 11:00PM | Comedy Circus Mahasangram [REPEAT] |
| . |
| FRI |
| 6:30PM | C.I.D [REPEAT] |
| 7:30PM | Entertainment Ke Liye Kuch Bhi Karega (Season 3) [REPEAT] |
| 8:30PM | Baat Hamari Pakki Hai |
| 9:00PM | Entertainment Ke Liye Kuch Bhi Karega (Season 3) |
| 10:00PM | C.I.D |
| 11:00PM | Aahat (Season 5) [REPEAT] |
| . |
| SAT |
| 6:30PM | C.I.D [REPEAT] |
| 9:00PM | Comedy Circus Ka Jadoo |
| 10:00PM | C.I.D |
| 11:00PM | Aahat (Season 5) [REPEAT] |
This channel needs serious rethinking if it wants to survive. They only air repeats and more repeats. Atleast CID repeats were interesting once upon a time. They air Fresh content for just 2.5 Hours a day [8:30 PM to 11:00 PM].
Today they have CID, Aahat and Baat Pakki which seem to work a bit. The first two are being spoilt by overdose and the last I hear due to stupid guest roles and sudden change in characterizations of leads [only heard can't say for sure]. The Comedy thing has been overdone and has become very boring. I don't think the Comedy Ka Daily Soap of it is going to go any far.
I think SONY is in a very interesting position right now. There is a section in the audience who has nothing to watch the whole week. The NON Saas-Bahu, Family Drama and Same Same reality show audience. We need someone to cater to us. When Star One started in late 2004, it started like a channel for us but now all they show are families and collage romance. SONY needs to do what StarOne did then. We need options to the family soaps something episodic like Rishtey, or something like Sidhhant, something out of the box. It may take time to rise in terms of TRPs but SONY already has it low. If some time is invested SONY can do it if they want to.
Edited by prabha. - 15 years ago
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