Posted:
Hi guyz ...
Since I came back to India on my extra long vacation, and honestly even before that, I always have been curious on the rapid development and experimentations carried out by the so called "Dream Merchants" of Indian TV Commercial Industry.
The Industry have surely made rapid progressive, bringing in some very remarkable works - while often trying some experimental methods to test consumer behaviour and play on their perceptions.
Ranging from the famous (or infamous) FREUDIAN THEORY to the more modern/accepted NEO-FREUDIAN THEORY of advertisements, marketers and creative personel in these fields have been trying desperately hard to get you attention ...
Did they end up in a clutter? ... Are their experimentations ethical? .... have they been crossing lines? ... ARE THEY IN ACCORDANCE TO ETHICAL NORMS? ... Did the Era of Creativity finally reach its prime in India (TVC Industry) or is it just a baby step towards something more extra ordinary? ... such are the questions which surely should be raised now - dont u think so?
SOME ADS:
I once say an adv. of Amul Underwear which was highly distasteful ... in which a woman washes the underwear as if she is in an intercourse! ... I dont know how else to describe this, hopefully some of you will remember... ... such TVCs attacking the viewers subliminal perception, and airing at times when children see TV are not only unethical (in my POV) but also a gross violation of civilised behaviour.
Another adv recently catches our attention quite pleasantly. The TVC for "Anchor Toothpaste" with two version of the popular song "Jawaan hai mohabbat...haseen hai zamaana ...". An adv. counting on the surprise effect as well as drama and emotions.
.....
Coming to business (the purpose of the thread) ...
MY FAVORITE TV COMMERCIAL:
1.
[YOUTUBE]https://www.youtube.com/watch?v=oU2lTF39U3I[/YOUTUBE]
Due to the DRAMA and MUSIC and also the aesthetic value of this Adv.... its a feast for the NC visualiser surely .. =)
2.
[YOUTUBE] https://www.youtube.com/watch?v=rw5arTc26-0 [/YOUTUBE]
For its surprise effect, and potentially new and refreshing concept which tries to touch the "sincerety" senses of the consumer in a unique way indeed.
Since I came back to India on my extra long vacation, and honestly even before that, I always have been curious on the rapid development and experimentations carried out by the so called "Dream Merchants" of Indian TV Commercial Industry.
The Industry have surely made rapid progressive, bringing in some very remarkable works - while often trying some experimental methods to test consumer behaviour and play on their perceptions.
Ranging from the famous (or infamous) FREUDIAN THEORY to the more modern/accepted NEO-FREUDIAN THEORY of advertisements, marketers and creative personel in these fields have been trying desperately hard to get you attention ...
Did they end up in a clutter? ... Are their experimentations ethical? .... have they been crossing lines? ... ARE THEY IN ACCORDANCE TO ETHICAL NORMS? ... Did the Era of Creativity finally reach its prime in India (TVC Industry) or is it just a baby step towards something more extra ordinary? ... such are the questions which surely should be raised now - dont u think so?
SOME ADS:
I once say an adv. of Amul Underwear which was highly distasteful ... in which a woman washes the underwear as if she is in an intercourse! ... I dont know how else to describe this, hopefully some of you will remember... ... such TVCs attacking the viewers subliminal perception, and airing at times when children see TV are not only unethical (in my POV) but also a gross violation of civilised behaviour.
Another adv recently catches our attention quite pleasantly. The TVC for "Anchor Toothpaste" with two version of the popular song "Jawaan hai mohabbat...haseen hai zamaana ...". An adv. counting on the surprise effect as well as drama and emotions.
.....
Coming to business (the purpose of the thread) ...
MY FAVORITE TV COMMERCIAL:
1.
[YOUTUBE]https://www.youtube.com/watch?v=oU2lTF39U3I[/YOUTUBE]
Due to the DRAMA and MUSIC and also the aesthetic value of this Adv.... its a feast for the NC visualiser surely .. =)
2.
[YOUTUBE] https://www.youtube.com/watch?v=rw5arTc26-0 [/YOUTUBE]
For its surprise effect, and potentially new and refreshing concept which tries to touch the "sincerety" senses of the consumer in a unique way indeed.
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Kumkum Bhagya
11