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| Rajan's Chaand Eclipsed By 'Balika Vadhu' |
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| Thursday, 08 July 2010 18:10 |
| 0diggsdigg vote nowBuzz up! Share After the latest TAM rating, Shahi couldn't help but feel a sense of Kabhi Khushi Kabhi Gam. The joy comes from the fact that 'Bidaai' has marginally retained the number one spot, and 'Yeh Rishta Kya Kehlata Hai' continues to be in the top 5. The gam (grief) though is reflected in the below average performance of 'Chaand Chhupa Badal Mein' – Shahi's new show that launched on June 28 at the 8.00 pm slot. According to TAM data, week 27 (June 27–July 3), 'Chaand Chhupa Badal Mein' could only muster an average TVR of 1.5 (Hindi speaking markets) in its opening week. The inaugural episode garnered a TVR of 1.8. That declined on Tuesday (1.6) and Wednesday (1.5). The following day it dropped to 1.3 before closing the week at 1.4 TVR on Friday. While it's too early to write off 'Chaand Chhupa Badal Mein', this love story is far behind Shahi's 'Bidaai' and 'Yeh Rishta Kya Kehlata Hai' that drew in excess of 3 TVR in its opening episode. The latter, in fact, created a record of sorts having gained over 5 TVR for any new show in that year. Just a fortnight back, things looked good for 'Chaand Chhupa…' as slot leader 'Balika Vadhu' had fallen behind Zee TV's 'Jhansi's Ki Rani'. One expected 'Chaand…' to ride on this wave, but it wasn't to be. In fact, 'Sajan Ghar Jaana Hai', the show that made way for 'Chaand…', drew an average TVR of 2.3 in its last week. Colors' 'Balika Vadhu' reclaimed bragging rights at the 8.00 pm slot by generating an average TVR of 4.1 – a good 9 percent more than the preceding week. The Sphere Origins show clocked a peak TVR of 5.0 on Thursday, June 24. 'Balika Vadhu' opened the week with a TVR of 3.5, reached 3.6 next day, before crossing the 4 and 5 mark on Wednesday and Thursday respectively. The rating dropped to 4.0 on Friday. Though its average TVR increased from 3.5 to 3.7, Zee TV's 'Jhansi Ki Rani' that was slot leader in the previous week, couldn't touch the 4 TVR mark this time. The surprise packet was SAB TV's new show 'Papad Pol', that upset the balance at the 8.00 pm slot. 'Papad Pol' opened with a TVR of 1.9, but closed the week with 1.1. SAB won't complain as they never saw such numbers at that slot. 'Taarak Mehta Ka Ooltah Chashmah' reached a new high by garnering a peak TVR of 3.7. This performance enabled SAB to reach an all time high of 105 GRPs. 'Bidaai' (5.9) continued to be the top rated show, while 'Pavitra Rishta', that had dropped to number 17 last week, just narrowly missed on reclaiming the top spot with 5.8 TVR. Meanwhile, Star Plus fell below the 400 GRP mark, but continued to lead the GEC table with 362 GRPs. Colors was second with 269 GRPS, while Zee TV (228) remained at third position. --Mayur Lookhar/TellyCafe.com |
http://tellycafe.com/television-news-and-gossip/712-rajans-chaand-eclipsed-by-balika-vadhu.html
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