It's Marathi manoos on TV!
Then the wave changed and the past couple of years saw a lot of Rajasthan, UP, Bihar and Chhattisgarh influence on the small screen. Now it is Maharashtra's turn. And the show topping the Television Rating Points (TRPs) today is Pavitra Rishta, a love story revolving around two simple Maharashtrian families. Encouraged by its success, producer Ekta Kapoor also launched Sarvagunn Sampanna based on a Lavani dancer. "I feel Maharashtra is a state which has so much lifestyle variation within one culture. For instance, the lifestyle of the middle class Maharashtrian in all respects differs from that of the villager," reasoned Ekta.
Another show Thoda Hai Bas Thode Ki Zaroorat Hai is also based on a Maharashtrian family from the old Shivaji Park neighbourhood. Producer Goldie Behl got the idea one afternoon when he spent time with his wife Sonali's (Bendre) family. "I got a chance to understand the ethos of the place. It's like the coming of age of the middle class with all the urbanisation, but at the same time their culture and values are intact," said Goldie. Then there's Laagi Tujhse Lagan, the story of a girl cursed by her own face, based in a Mumbai basti. Bairi Piya too began with a Maharashtra backdrop.
Many actors in these serials are Maharashtrians and that does help give the show a more natural feel. In Pavitra Rishta, most of the cast speak in Marathi prompting lead actor Sushant 'Manav' Rajput to brush up his language skills! For others, it's about being comfortable with the culture. Pooja Bose, lead actress of Sarvagunn..., is not a Maharashtrian but she's very much a Mumbaikar and can speak Marathi well. Apparently, there's more in the offing on various channels, the latest being Rakt Sambandh. It's the herd mentality on television, where when one thing works, everyone wants to follow suit. Viewers aren't complaining...