Just not Cricket?? | ||||||||||||
Cricket fever is on...and surely, there are few who mind the changes that it entails! With the India-England tour coming up tomorrow on Sahara One, a channel that's primarily for the soap viewing junta, there will be a definite shift in the demographics that watch the channel during the series. So, viewers who are used to watching Woh Rehne Wali Mehlon Ki in the afternoon, will now have to shift gears and watch the same at primetime. This also means that they have to miss out on the shows that they usually watch on other channels at that particular time. Again, the viewers might choose to give Sahara One a miss and catch the afternoon shows on different channels.
Considering that most of these shows in the afternoon are watched by housewives, who might not have the leisure to catch the show in the evening, it will be difficult to lure them back after two months (Tests from 1-22 March; ODIs from 28 March-15 April), once the series is over, since they have missed so much of the repeats!
We, at Tellychakkar.com decided to ask a cross section of viewers about what they feel about the changes --
Channel speak! We spoke to Sahara One's COO, Purnendu Bose about the changes that are going to come about in the channel's line-up and the implications that it will have on viewer patterns.
Now that you have the cricket series lined up, what happens to the afternoon repeats that are currently on air? What happens during the six day gap that's there between the test matches and the ODI's? What about the fear of losing loyal housewives who catch the show in the afternoon? Which are the premium properties that you would promote during the matches? Planning any new show that can be aired immidiately after the cricket matches and that you would promote during the series
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