Posted:
Music label T-Series and Big Pictures have bought roadblock across 40 channels to promote the music of Hrithik Roshan starrer 'Kites'. The roadblock will be aired on 29 March at 9.30 pm across all the channels.
The one minute promo will feature snippets from the film along with a peek into the music. The capsule will be aired on music channels, news channels as well as GEC's.
Says T-Series president - marketing media publishing (TV) Vinod Bhanushali, "We wanted to undertake promotions on such a massive scale to announce the launch of the film's music. The roadblock will be across television covering most of the channels. Further we are also tying up with FM stations across the city for such similar roadblock promotions on radio. As of now Big FM will air the promo at the same time."
The music of the film will officially hit the stands on 28 March. Earlier this week, the music of the film was premiered on radio stations across Mumbai.
http://www.radioandmusic.com/content/editorial/news/kites-buys-roadblock-across-40-channels-promote-music
and also this is from official kites twitter profile
On the 29th of March, there will be nothing but Kites on TV for 4 straight hours, across 40 different channels.
The one minute promo will feature snippets from the film along with a peek into the music. The capsule will be aired on music channels, news channels as well as GEC's.
Says T-Series president - marketing media publishing (TV) Vinod Bhanushali, "We wanted to undertake promotions on such a massive scale to announce the launch of the film's music. The roadblock will be across television covering most of the channels. Further we are also tying up with FM stations across the city for such similar roadblock promotions on radio. As of now Big FM will air the promo at the same time."
The music of the film will officially hit the stands on 28 March. Earlier this week, the music of the film was premiered on radio stations across Mumbai.
http://www.radioandmusic.com/content/editorial/news/kites-buys-roadblock-across-40-channels-promote-music
and also this is from official kites twitter profile
On the 29th of March, there will be nothing but Kites on TV for 4 straight hours, across 40 different channels.
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