MNIK With Audio - An article

Shah Rukh Khan Starrer 'My Name Is Khan' has become the first Bollywood movie to be released in cinemas across the country with Hindi audio description (AD) for visually challenged people. AD is as important to blind and partially sighted people as subtitles are to those with hearing problems. Royal National Institute of Blind People (RNIB) worked with 20th Century Fox to achieve this after research amongst blind or partially sighted people found that over 55% of respondents were more likely to watch Bollywood films if AD was provided.

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