| YRF shows fail to lure even in second week | |
| (13 January 2010 8:00 pm) | |
| MUMBAI: Even as verdict awaits, it seems as though the second set from the Yash Raj variety too has failed to excite viewers to propel Sony's overall GRP grades. According to Tam (HSM, C&S 4+), Rishta.com and Powder, the newest additions to Sony's YRF slot, have scored dismally to fetch TVRs of 0.6 and 0.4 respectively for the week ended 9 January. While Rishta.com, the one-hour fiction with a matrimonial connect, is aired on Sundays at 8 pm, action thriller Powder is telecast from 9-10 pm, also on Sundays. Meanwhile, the performance of the other three shows in their second week of launch has not managed to witness any upswing. The top celebrity driven and Karan Johar-hosted reality show, Lift Kara De, has only moved downward with an average TVR of 1 during the week. Seven, meanwhile, pocketed an average TVR of 1.1 while Mahi Way garnered nothing more than a mere 0.8 TVR. However, what has contributed a significant portion to the channel GRPs seems to be its movie lineup. The channel screened Chak De India at 4 pm on 3 January (Sunday) to garner a TVR of 1.2, quite in contrast to the numbers that Colors locked from Oye Lucky Lucky Oye( 0.66 TVR) that it aired during the same time slot. |
Kumkum Bhagya
Anupamaa
