agle janam trps week ending 26 dec 2009

Zee TV'S Zingers
Serial No.	Rank	Date	Day	Start Time	Programme	TVR
1	3	22/12/2009	Tue	9:00 PM	PAVITRA RISHTA	4.8
2	9	25/12/2009	Fri	9:31 PM	DANCE INDIA DANCE-2	3.6
3	10	23/12/2009	Wed	7:29 PM	CHHOTI BAHU	3.6
4	11	23/12/2009	Wed	9:31 PM	AGLE JANAM MOHE BITIYA HI KIJO	3.6
5	13	25/12/2009	Fri	8:00 PM	JHANSI KI RANI	3.2
6	16	25/12/2009	Fri	8:30 PM	YAHAN MEIN GHAR GHAR KHELI	2.5
7	23	23/12/2009	Wed	10:00 PM	12/24 KAROL BAGH	2.2
8	46	23/12/2009	Wed	10:31 PM	AAPKI ANTARA	1.4
9	60	25/12/2009	Fri	6:59 PM	GHAR GHAR MEIN	1.1
10	77	20/12/2009	Sun	7:17 PM	HFF MUJHSE SHAADI KAROGI	0.9
11	90	26/12/2009	Sat	5:30 PM	HFF MAIN KHILADI TU ANARI	0.8
Target Group : CS 4 + Yrs ; For the week from 20/12/2009 to 26/12/2009 Source: TAM peoplemeter system

The data and information presented here is provided by Tam Peoplemeter Service. In case of any dispute over data
given herein Indian Television Dot Com Pvt Ltd shall not be held liable.

Neo Cricket top's the charts in C&S homes
Channel	Date	Day	Start Time	Programme	TVR
Neo Cricket	24-Dec-09	Thu	6:44 PM	L/T KARBONN-09 4 ODI SL/IND	6.0
Neo Cricket	21-Dec-09	Mon	6:23 PM	L/T KARBONN-09 3 ODI SL/IND	5.1
Zee TV	22-Dec-09	Tue	9:00 PM	PAVITRA RISHTA	4.8
Star Plus	22-Dec-09	Tue	9:29 PM	YEH RISHTA KYA KEHLATA HAI	4.7
Colors	22-Dec-09	Tue	10:00 PM	UTTARAN	4.2
Colors	23-Dec-09	Wed	7:59 PM	BALIKA VADHU	4.2
Star Plus	22-Dec-09	Tue	8:59 PM	BIDAYI	3.7
Colors	22-Dec-09	Tue	10:31 PM	NA AANA IS DES LAADO	3.6
Zee TV	25-Dec-09	Fri	9:31 PM	DANCE INDIA DANCE-2	3.6
Zee TV	23-Dec-09	Wed	7:29 PM	CHHOTI BAHU	3.6
Target group : All India Market CS 4 + Yrs
For the week of 20/12/2009 to 26/12/2009.
Source: TAM peoplemeter system

See its still in Top 10 and also ahead of bebo[ don count the ratings of ind-sri match] The article was wrong and wow DID,CB AND AJ ratings are da same 😛gud haaan

yea the article was wrong, agle janam is still in top 10 as first two places are for cricket. .

3 shows of zee stuck together😆
waiting for last weeks tam, i'm sure it's even better.

Yup Agle Janam is doing fine. I really did panick out reading that article.

Zee TV has had an eventful year in 2009, having beaten Star Plus and Colors on occasions, and being seen as the only player that didn't indulge in exorbitant investments in any of its disciplines. For Nitin Vaidya, COO, ZEEL, Zee TV was the No. 1 profitable channel in 2009. The channel plans to focus further on creating new slots, tightening story lines and becoming the No. 1 channel overall in 2010.

Agenda 2010: Scheduling, Finite Story lines & New Slots

Along with providing compelling content, Zee plans to focus on scheduling as well in the year ahead. Vaidya said, "Zee tapped into the 7.30 pm slot with 'Sindoor' and 'Choti Bahu' as it has always believed in this slot's potential." He noted that though this adds slot's popularity went down in the HSMs, in regional markets, 7.30 pm remained a strong time band. "So, the 7.30 pm primetime slot is a gift from Zee that nobody believed in initially," he said, adding that the regional channels' experience proved otherwise.

However, despite the various measures taken by the channel, Zee TV reached the numero uno position in only two weeks in the entire the year. Commenting on this, Vaidya said, "When we look at the No. 1 position, we don't just look at it from the numbers' perspective, but from the profitability angle. We believe we are the No. 1 profitable channel."

Going ahead, the channel plans to focus on another revenue stream – subscription revenues. As far as ad revenues are concerned, Vaidya maintained that when it came to profitability and margins, Zee had a better business model in terms of cost efficiency and maximising profits.

On the plans for 2010, Vaidya noted that their prime time was stable as of now, but there would be continuity with change, which meant that storylines would not be dragged. "We have learnt from our past experiences that if we drag the storylines, the viewer decides to change channels," he added. The channel is ready with replacement shows. This apart, Zee will turn its focus on more time slots such as afternoons, Sundays, weekends, and so on. The channel also plans to add more reality shows in 2010, which would come in many formats and not just singing and dancing related.

Tough beginning, but good 2009

Highlighting the key milestones of 2009, Vaidya admitted that the year had started on a difficult note as Colors had started doing well, while Star Plus was still the No. 1 channel. At the same time, shows on Zee TV, such as 'Dulhan' and 'Saath Phere', that were earlier quite popular, has gone on a downslide. It was then that the channel decided to tap into the 7.30 pm time slot and thus, launched 'Choti Bahu' and then 'Dance India Dance'. The channel also took a different route with 'Agle Janam Mohe Bitiya Hi Kijo', which was based on child trafficking and based in Uttar Pradesh and Bihar. By doing this the channel reiterated that strong story lines were what mattered.

All in all, 2009 did turn out to be a good year for Zee as it remained among three channels. But Vaidya is not satisfied with that status as he affirmed, "We would definitely want to become No. 1, and while we keep increasing our profits, we would also like to surge way ahead of the competition."

I thought I should put this article here. Zee tv is heavily focussed on profitability and not GRPs. Thats why it doesnt have afternoon originals or high profile movies in the weekend

Thanks for posting that here, I have ready many interviews by the Zee head. And in all interviews he mentions that Zee thinks about profitability, and not just the GRP's. That's why they don't buy expensive movies, and these reallity shows. I somestimes call them the kanjoor channel😆. But I guess Colors and other channels are just running expensive reality shows and get's celebs to host them whihc demand crores and in the end, the show hardly get's any trp's.

But i'm glad that there aim is to become NO.1 in 2010, and I look forward to their new shows and slots. Especially some relality shows. Which are different and not just like where just celebs participate.