Sony gives extension to Salman Khan's Dus Ka Dum

MUMBAI: Most actors have found it difficult to sustain a long innings on television, but not so Salman Khan. The actor has just been informed that his show Dus Ka Dum has got an extension to shoot for a further 13 more weeks.

Sony Entertainment Television has been fighting a losing battle with the audiences for some time now. But Salman Khan's Dus Ka Dum, a show that is telecast at 9 pm on weekends, has found a huge favour amongst the audience and is ranked seventh in the top ten shows on television. Giving in to popular demand, the show has been awarded an extension.

Salman Khan, the host of the show, confirmed the news to Businessofcinema.com and said, "Yes, Dus Ka Dum has been given an extension. Surprisingly more than the celebrity episodes, it is the episodes with the common man that has been liked more by the audiences."

From doodhwalas to jyotishes, the show features a cross section of the Indian public who can try their luck at the percentage game, which ensures a winning of Rs 10 crore on getting all the answers correct. But more than the concept, it is the charisma of Salman that is winning audiences to tune in to the show.

Salman added, "Dealing with the people is so fun. They are genuine and their questions are always direct from the heart." Perhaps it is this direct dil se connection that has got Salman to continue his innings as a host.