Genus appoints Gauri Pradhan

Genus Overseas, an ISO-9001 Limited company with a group turnover of more than $100 million, has signed on television actor Gauri Pradhan of Kyunki Saas Bhi Kabhi Bahu Thi fame as their brand ambassador. Pradhan will endorse the entire range of Genus Sure Sine Wave Super Inverters.

She will also feature in Genus's extensive ad campaign, including an ad film directed by veteran film director Aziz Mirza. Genus has earmarked a mega budget Rs 60 million for the promotion, which includes spends on the print and electronic media and below the line activities. The campaign will kick start by mid March across the country.

Commenting on Pradhan as their choice of brand ambassador, Genus Overseas Electronics Ltd. chairman and managing director I C Agarwal said, "She is a perfect brand endorser for Genus Inverters as she embodies the spirit of excellence and stands for honesty and high performance, much like the qualities of Genus Sure Sine Wave Inverter."

Genus Overseas Electronics Ltd. has also changed their corporate identity for a more contemporary and innovative look, reflecting the services it provides and the standards it strives to maintain.