A simple yet intriguing story of two sisters faced with societal pressures because of their skin colour, the show has won accolades by the viewers in less than a year of its launch. The show rates an average 6.3 TVRs as per the latest TAM research data for Week 32.
Vivek Bahl, senior creative director, Star Plus, said, "We are extremely humbled by the love and adulation extended by our viewers of Bidaai and it is their unending support that has made the show a huge success. We have always endeavored to offer our viewers a variety of concepts and will continue to strive in that direction. Sapna Babul Ka… Bidaai promises to get more captivating in the time to come with an interesting plotline and new twists and turns".
Rajan Shahi, head, Director's Kut Productions, said, "The production of Bidaai has been an excellent experience. The success of Bidaai can be attributed to the hard work, sincerity and dedication of my team, star cast and Star Plus."
For the Week 32, amongst the current GECs, the market leader is Star Plus with a channel share of 27 per cent, followed by Zee TV with 17 per cent, Colors with 11 per cent and Sony Entertainment Television with about 9 per cent.