V!LHTA strikes deal with McDonalds

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Posted: 20 years ago

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By IndiaFM News Bureau, December 14, 2005 - 02:00 IST

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It is common practice for film producers to tie up with different brands as part of the film's promotions. Now the producer of Vaah! Life Ho Toh Aisi, Sangita Ahir has tied up with McDonalds in order to promote the film. Promos of the film will be showcased at McDonalds. Also, the films merchandise like CDs, cassettes, caps, T-Shirts, labels and bags will be available at McDonalds outlets. McDonalds seemed like the ideal brand to tie up with, since the film is a children's fantasy film. Starring Sanjay Dutt, Shahid Kapur and Amrita Rao, the film will hit theatres on December 23rd.

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