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The problem is several weeks old. The Workers Federation had struck work in October demanding higher wages and shorter working hours.
Broadcasters and producers had promised to look into their demands. But last week, the broadcasters asked producers to solve the dispute with the Workers' Federation on their own.
"The standoff is not just going to affect 1,40,000 workers but thousands of advertisers, millions of viewers and dozens of broadcasters" CEO of Star TV Uday Shankar said.
But producers say they can only meet the demands if broadcasters pay them more.
Leading producers and the Workers' Federation are reportedly still in talks, but nowhere near a solution. Given the recent economic downturn, a solution seems less likely now.
The apex body of the cine workers, the Federation of Western India Cine Employees (FWICE), has conveyed to the television producers that it would ''not compromise'' on the issue of revised wages for the cine workers.
''In the last two years, the entertainment industry's 150,000 were denied a total payment of about Rs four billion. Now we have refused to compromise any more,'' Mr Chaturvedi said.
In retaliation, the television producers suspended the shootings of their current programmes since last month. They argued that unless the channels provide them the extra financial resources to meet the additional costs post-hike in the cine workers' wages, they would not be able to pay them the same.
''If we pay the cine workers the hiked wages, the cost of production of each episode of all TV shows would increase by Rs 40,000 to Rs 50,000, which we can ill-afford at this stage,'' Dheeraj Kumar, CEO, Creative Eye, said.
It may be recalled that the producers of film and television industry had already signed a Memorandum of Understanding (MoU) with the FWICE on October 3, endorsing a 24 per cent hike in wages for all categories of cine workers, over the rates agreed in an earlier agreement of 2006.
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