The Last Lear fails to impress!

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nazia

@surkikhani

Inactive

Posted: 17 years ago

just like last week, there were multiple releases this week. And Rock On!! continues to do well at the ticket window. Its net collections in India have crossed Rs 10 crore mark at the end of its second week run. Amongst last week's releases, only UTV's, A Wednesday can be termed a success as both Hijack and Tahaan proved to be box office duds.

A Wednesday's net collections were Rs 3.30 crore in its first week. Hijack grossed Rs 2 crore whereas Tahaan managed a paltry Rs 35 lakhs in its first week. A Wednesday's collections are growing and are expected to be much better in its second week than its first.

Let us have a look at how the new releases faired at the box office -

Bhumika Tewari AVP Programming Fun Cinemas says "The box office collection last week was not up to the mark. Two films which are ruling at the box office are Rock On and Bachna Ae Haseeno. Theaters owners are in a fix this week once again as there are six releases Journey to the Center of the Earth-3D, Last Lear, Mamma Mia, Righteous Kill, Ru Ba Ru and 1920. Out of these films Journey to the Center of the Earth has opened at 35 – 40 per cent, 1920 and Righteous Kill at 25 per cent, Last Lear, Ru-Ba-Ru and Mamma Mia at 20 per cent."

Atul Mohan of Complete Cinema, says, "Ru Ba Ru has been a complete washout. At some places it was taken off the screens on Saturday itself. Many exhibitors had enquired with me on Thursday about the expected response to it so that they can keep a substitute ready for the same. But I told them it was too late by then too ask. Now after a very bad opening day, they have substituted Ru Ba Ru by giving additional shows to A Wednesday. The failure of The Last Lear was somehow expected. Its target audience was very limited and even those who enjoy sensible cinema are finding it too heavy and going over their heads. 1920 has fared better. Given its low cost and rights sell of to Reliance owned BIG Pictures, the producers will not entail any losses.

At PVR Cinemas, Mumbai, an official told us, "1920 saw a better turnout on first three days compared to The Last Lear and Ru-Ba-Ru. We had increased the shows for A Wednesday in its second week and it has not disappointed us. Rock On however continues to be the young brigade's favourite. Interestingly we also saw a lot of 40 plus crowd coming for it in the evening shows and on weekends.