| Multiscreen Media sweeps nine metals at Promax/BDA North America |
| Indiantelevision.com Team |
| (25 June 2008 8:00 pm) |
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| Sony Entertainment Television won a bronze for its promo, made on Kuch Is Tara for Dramatic Program Campaign Using Integrated Media (multiple) category. NDTV Imagine won a total of four metals in various categories. In the World Gold Radio section, the company swept away all the three gold, silver, and bronze metals in Use Of An Original Composition in a promo category. While it won gold for Dharamveer, Aaryan and Theater Release brought NDTV the silver and bronze respectively. In the World Gold Television section, the channel won a bronze for promos Astons and Dropdowns. INX Media and Sahara One Network won three metals each. |
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| INX Media won all the three metals in the World Gold Television section for 9X, its Hindi general entertainment channel. The channel won gold and a silver for Angoota in the Marketing Video/Presentation and External, and Marketing Video / Presentation – Internal category respectively. INX Network group director brand and communication Anthony Pettifer said, "As a channel which is just 7 months old, it is great news that we have already won 9 Promax awards. We place great importance on creativity as well as ensuring brand consistency across all our communications. I would like to congratulate our in-house On-air Promotion Department, the INX Studio, our brand communications team and our agency, Meridian." INX Media also won gold for '9 times more drama' in the Daypart / Block of programs spot (single) category. The Hindi movie channel Filmy won gold and silver for its promos made on Kaun Banega Champu and Meri Bhains Ko Anda Kyun Mara? respectively. Both the metals were in the Comedy Program Spot catagory. Sahara One, the Hindi general entertainment channel from the Sahara network, fetched a gold for Biggest Loser Jeetenga in the World Gold Print section. MTV India and VH1 India won a bronze each for Virgin Comics and Sunday Brunch promos. Channel [V] from Star India won gold in Best Work Never Seen category for the promo of Do Bheega Zameen. |
Anupamaa
