Nestle drops Rani for being 'too stale'?

Nestle drops Rani Mukerji as brand ambassador
Posted on Wednesday, June 18, 2008 (EST)
Nestle has dropped Bollywood star Rani Mukerji as brand ambassador for its chocolate brand, Nestle Munch, because she has ceased to be a youth icon.

June 18, 2008 (Sawf News) - Nestle has dropped Bollywood star Rani Mukerji as brand ambassador for its chocolate brand, Nestle Munch, because she has ceased to be a youth icon. Rani had endorsed the product for the last four years, and featured in many Television commercials promoting the brand. A few months earlier, Rani was dropped from Fanta commercials, and replaced by rising South star Asin, Aamir Khan's Ghajini co-star. A top PR official of Nestle India, based in Gurgaon, talked to us on condition of anonymity. "Our contract with Rani Mukherjee was due to get over and we were in the midst of planning new marketing strategies for our brand. It is then that we decided that we won't be renewing our contract with her," the official told us. "Our new strategies include targeting the youth and Rani ceases to be any kind of a youth icon anymore. Her films haven't really worked out at the box office and we are looking out for someone who is very popular in this category. We are working out on a few options and a final announcement shall be made very soon." A source close to Rani confirmed the development, telling us, "Rani is extremely disappointed by Nestle's unprofessionalism. They knew well that once the contract came up for renewal, Rani would increase her price. They wanted to go in for someone cheaper perhaps. They should be thankful that Rani has got their product noticed in last four years." Nestle's action seems to reflect the film industry's perception that Rani is no more the box office draw that she once was. Rani's stock in the industry has dropped following the poor box office response to her recent films like Saawariya (2007), Laaga Chunari Mein Daag (2007), Ta Ra Rum Pum (2007), and Babul (2006). She is also perceived to be too closely aligned to the Yash Raj Films banner by other filmmakers. Even her 'friends' in the industry are not ready to bet on her anymore. When Kajol vacillated over signing up for My Name is Khan, the film's producer and director, Karan Johar, a close friend of Rani, surprised industry watchers by announcing that he would go with Kareena instead, even though Rani comes through as a more natural Kajol replacement. Till recently, every Karan Johar film featured Rani, often in cameo or relatively insignificant roles, like in Kal Ho Naa Ho (2003), Kabhi Khushi Kabhie Ghum (2001), and Kuch Kuch Hota Hai (1998).

Rani must find it hard to digest the manner in which her standing in the industry has started to unravel. Not so long ago she counted amongst the top Bollywood actresses.

Firstly laaga chunari mein daag and babul were great films personally and as for kareena over rani that was not confirmed by karan more media who seems on kareena hype at moment..karan has sense rani suits srk more.

If their marketing strategies changed its fine ranis not young so maybe they want someone more youthful but its got nothing to do with film their statement was definetly unprofessional though.

if Karan has said this..then it would be very shocking.....yes...Rani has done even insignificant roles just for karan as a sign of freindship...but this industry doesn't understand the word freindship......they only go by the word desire....desire for more......& by the way last year who have given looots of hits? as far as kareena is cncerned she only gave one hit & that is Jab WE Met...her next venture Tashan is failed miserably.....apart from katrina kaif...& vidya balan no other actresses ...delivered hits....& deepika????? she is a new comer..plus srk launched her...in farha khan movie..the movie was destined to be hit...
I'm noticing in these days media is behaving negetively abt. Rani....though Rani is a brilliant actress & prefer to be silent....by her ow dignity...people are defaming her like this.....this is shocking....& might be a very bad conspiracy against such a superb actress.

I kinda agree.......I dont like her anymore !! That charm she had is no more there !! She is beginning to look old too !! 😕

she herself is responsible , instead of showing variety she does a series of streotype boring roles

She is the only actress who has tried variety of roles in her career. just think twice...a young middleclass doctor in Saathiya, a naive..& battered housewife in Yuva,a naughty irl in Hum tum, a soft hearted yet tough minded advocate in veer zaara, a blind, deaf & mute in black,a chirpy & bubbly thief in Bunty & Bubli, a desperate & helpless mother in Ta ra rum pum..., a forced to be escort in Laga chunari me daag & now an always smiling angel in TPTM...just tell me which actress has so far tried so much variety of roles?????? no other actress can reflect the feelings of a married woman so naturaly & normally what Rani did in Saathiya, Yuva & other films...

Originally posted by: suchi_dev2006

She is the only actress who has tried variety of roles in her career. just think twice...a young middleclass doctor in Saathiya, a naive..& battered housewife in Yuva,a naughty irl in Hum tum, a soft hearted yet tough minded advocate in veer zaara, a blind, deaf & mute in black,a chirpy & bubbly thief in Bunty & Bubli, a desperate & helpless mother in Ta ra rum pum..., a forced to be escort in Laga chunari me daag & now an always smiling angel in TPTM...just tell me which actress has so far tried so much variety of roles?????? no other actress can reflect the feelings of a married woman so naturaly & normally what Rani did in Saathiya, Yuva & other films...

I think thats what took her down.

She started looking OLD by doing roles that looked OLD. Sh has done variety of roles but see now what she is doing....Hum Tum..then she did Kank looked same as Hum tum...then did TRRP looked same as Hum Tum...then did TPTM looked same like TRRP.....so I guess people don't find anything new to look forward from her.

The reason can be the set up...she is in Yash Raj and their actresses looks same now...CLONISH......gone are the days of Yash Copra where heroines looked glamoarous and sexy and dignifies in white...

is only looks define an actress? her ability to perform well???...if so..then every modeller would turn a great actress...being glamourous & sexy & being a good actress is different I think

Originally posted by: suchi_dev2006

She is the only actress who has tried variety of
roles in her career. just think twice...a young middleclass doctor in
Saathiya, a naive..& battered housewife in Yuva,a naughty irl in Hum tum,
a soft hearted yet tough minded advocate in veer zaara, a blind, deaf &
mute in black,a chirpy & bubbly thief in Bunty & Bubli, a desperate &
helpless mother in Ta ra rum pum..., a forced to be escort in Laga chunari
me daag & now an always smiling angel in TPTM...just tell me which
actress has so far tried so much variety of roles?????? no other actress can
reflect the feelings of a married woman so naturaly & normally what Rani
did in Saathiya, Yuva & other films...

Agree with you add to that her role of a rape victim in raja ki aayge baarat
she has done so much variety of roles! 👏

omg thats so sad
directers need to give her new roles she herself said she wants new roles she also said she wants to play a doctor
in her upcoming film she gonna play a cricketer cant wait
she does look old but its the make-up nd ash is older than her nd when there is a close up of ash u can see how much make up she puts on
vidya looks older than rani