'Kis Desh Mein Hai Meraa Dil' is a succes

A phenomenal success is what the latest daily soap 'Kis Desh Mein Hai Meraa Dil'has turned out to be. And Balaji Production is finally heaving a sigh of relief.

Balaji have hit a gold mine with this soap launched in March.There was a lot of speculation surrounding the launch of their new show. The show is based on strong family values, and a love that blossoms braving all odds. Set against a traditional Punjabi family backdrop, 'Kis Desh Mein Hai Meraa Dil' is the story of two friends and the promise they make to each other: The promise which decides the destiny of their children Heer (Additi Gupta) and Prem, the two newly-launched faces from the famed production house.

It was a calculated risk. Because 'Kasauti Zindagi Kay' had a loyal fan following. Would the audience be receptive to a new show or would they shift loyalties? Anupama Mandloi, Sr. Creative Director, Star Plus, said, "'Kis Desh Mein Hai Meraa Dil' is replacing Kasauti Zindagi Kay'and it is only apt that a beautifully crafted, passionate love story about an eternal, pre-destined love should take its place. The show is bound to enthral women of all ages with its colourful characters and its rustic feel. We are very excited with this new offering for the viewers and are confident that they will enjoy this fresh saga of love."

And Ekta Kapoor added, "This show is bound to ignite the magic of love and romance on television once again."

And it did capture the imagination of the viewers. Balaji Production could have opted for a storyline that would be along the lines of 'Kasauti', but they decided to bring in freshness with their new soap.

What is it that made 'Kis Desh Mein Hai Meraa Dil' different?

There is enough and more of daily soaps on offer. For a new soap to click, the offering has to be truly unique. Nivedita Basu, Creative Head, Balaji, said, " The star cast, the backdrop of the tale or the approach to the show - it cannot be just one factor, but a combination of all three that works in making a soap click."

Ekta's calculated risk paid off! And the lead actors, Additi Gupta and Harshad Chopra couldn't have asked for a better platform to get into our dynamic lady's good books.

Source: Meenakshi Shankar/ Tellywatch