Alpha has 100% organic collections, no feeding :BOI

BOI

"The 9 crore nett number is far more than anyone in the industry expected so the accusations of feeding come out as its heavily prevelant in the industry and when something surprises its easy to put it down to feeding today. The collection is organic and there is NO feeding. There maybe Book My Show screenshots going around of housefull shows pre release but when you see the collection of these shows they are normal and thats all that matters and its this that tells you if its feeding or not.

Coming back to feeding there is a system to this. First before the it all starts you get the paid media on side as these are the lot which are going to attempt to give the perception for which you are feeding. This is most important. When the feeding starts the trends will be different be it multiplex chain or some centres or if that does not tell then on release collections will be off at places and this is not the case here with Alpha. Thirdly Overseas will tell as it will not be in sync with India, if its minor feeding then this will not tell much but if done in bigger margins it will show up. For the record Alpha also clears this hurdle.

The industry knows exactly how it works as most of the industry indulges in it. The irony of Alpha will be is that its this paid media which will be shouting feeding while when its actually done they have to keep quiet. There is nothing dodgy about the collections of this film and it has actually got a good number up on day one. Simply put no one feeds without getting the paid media on side first as it will not serve the purpose and those who have done feeding will know that and here it does not take us to say where this media stands on this film."

BOI will always say feeding for other movies, YRF was doing corporate booking for other spy movies but for Alpha, there was no feeding

The problem is this, they know who to buy for positive PR when low numbers are defended

He knows double digit opening was required to sustain it and he writes it too but manipulation and PR goes on

this forum is such double standard

BOI are so useless, who actually believe their crap. They were holding on for Dhurandhar collection a whole week until they got embaressed. Whatever 😴